 MARKETING TO WOMEN
[2006/07/01] [Soundveiw book summaries]
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 TRUST-BASED SELLING
[01/07/06] [Soundview book summaries]
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 ALIGNMENT
[01/07/06] [Soundview book summaries]
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 FROM DAY ONE
[01/07/06] [Soundview book summaries]
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 CHIEF CUSTOMER OFFICER
[01/07/06] [Soundveiw book summaries]
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 SOCIAL INTELLIGENCE
[6/06/06] [Soundview book summaries]
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THE DNA OF LEADERSHIP
[6/06/06] [Soundview book summaries]
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 BUILDING BETTER BOARDS
[6/06/06] [Soundview book summaries]
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 MAGNETIC SELLING
[6/06/06] [Soundview book summaries]
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 BIG WINNERS AND BIG LOSERS
[6/06/06] [Soundview book summaries]
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POWER MENTORING
[05/08/06] [Soundview book summaries]
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 POWER MENTORING
[05/08/06] [Soundview book summaries]
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 PASSION AT WORK
[05/08/06] [Soundview book summaries]
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 STEAL THESE IDEAS!
[05/08/06] [Soundview book summaries]
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 THE EYE FOR INNOVATION
[05/08/06] [Soundview book summaries]
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MEASURING WHAT MATTERS
[05/08/06] [Soundview book summaries]
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 MEASURING WHAT MATTERS
[05/08/06] [Soundview book summaries]
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KNOCKOFF
[2006/03/09] [Soundview book summaries]
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 SECRETS OF THE MILLIONAIRE MIND
[2006/03/09] [Soundview book summaries]
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 Empire of Debt
[2006/03/09] [Soundview book summaries]
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 IT’S ALL POLITICS
[2006/03/09] [Soundview book summaries]
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 STARTING SOMETHING
[2006/03/09] [Soundview book summaries]
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Executive Intelligence
[2006/02/01] [Soundview book summaries]
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The Undercover Economist
[2006/02/01] [Soundview book summaries]
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 Selling is Dead
[2006/02/01] [Soundview book summaries]
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 Flight Capital
[2006/02/01] [Soundview book summaries]
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 TALES FROM THE TOP
[2006/02/01] [Soundview book summaries]
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 Powerful Times
[2006/01/01] [Soundview book summaries]
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Return on Customer
[2006/01/01] [Soundview book summaries]
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 Trade Show and Event Marketing
[2006/01/01] [Soundview book summaries]
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 The 86 Percent Solution
[2006/01/01] [Soundview book summaries]
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 Trillion-dollar moms
[2006/01/01] [Soundview book summaries]
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 Corporate Canaries
[2005/12/01] [Soundview book summaries]
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Strategy Moves
[2005/12/01] [Soundview book summaries]
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 The Advertised Mind
[2005/12/01] [Soundview book summaries]
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 The Travels of a T-Shirt in the Global Economy
[2005/12/01] [Soundview book summaries]
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 The New Health Insurance Solution
[2005/12/01] [Soundview book summaries]
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 The Great American Jobs Scam
[11/05] [Soundview book summaries]
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 All Marketers Are Liars
[11/05] [Soundview book summaries]
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 The Only Sustainable Edge
[11/05] [Soundview book summaries]
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 Ethics in Public Relations
[11/05] [Soundview book summaries]
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 Lean Manufacturing That Works
[11/05] [Soundview book summaries]
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 Then We Set His Hair on Fire
[10/05] [Soundview book summaries]
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 Turbocoach
[10/05] [Soundview book summaries]
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 The Rational Project manager
[10/05] [Soundview book summaries]
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 The Man Behind the Microchip
[10/05] [Soundview book summaries]
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 The Mobile Revolution
[10/05] [Soundview book summaries]
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 STRATEGY BITES BACK
[september 2005] [Soundview Executive Book Summaries]
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 THE NEW CIO LEADER
[september 2005] [Soundview Executive Book Summaries]
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MORAL COURAGE
[September 2005] [Soundview Executive Book Summaries]
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ACCORDING TO KOTLER
[September 2005] [Soundview Executive Book Summaries]
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 When Customers Talk
[08/05] [Soundview Executive Book Summaries]
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 The Only Guide to a Winning Investment Strategy You’ll Ever Need
[08/05] [Soundview Executive Book Summaries]
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 THE NEW ERA OF SALESMANSHIP
[08/05] [Soundview Executive Book Summaries]
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 KNIGHTFALL
[08/05] [Soundview Executive Book Summaries]
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Shift
[08/05]
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Shift
[08/05] [Soundview Executive Book Summaries]
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 THE ALLURE OF TOXIC LEADERS
[July 2005] [Sound View Summaries]
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 NO!
[July 2005] [Soundview Executive Book Summaries]
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 Leveraging the new human capital
[July 2005] [Soundview Executive Book Summaries]
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 The Making of A Name
[July 2005] [Soundview]
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 Decent People, Decent Company
[July 2005] [Soundview Executive Book Summaries]
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Strategies That Win Sales
[June 2005] [Soundview Executive Book Summaries]
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High Impact Middle Management
[June 2005] [Soundview Executive Book Summaries]
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Soldier, Statesman, Peacemaker
[June 2005] [Soundview Executive Book Summaries]
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Mother Leads Best
[June 2005] [Soundview Executive Book Summaries]
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Score!
[June 2005] [Soundview Executive Book Summaries]
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LIVING THE 80/20 WAY
[05/05] [Soundview Executive Book Summaries]
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Confronting Reality
[05/05] [Soundview Executive Book Summaries]
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Expert Expatriate
[05/05] [Soundview Executive Book Summaries]
Your Guide to Successful Relocation Abroad
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Knock ‘em Dead 2005
[05/05] [Soundview Executive Book Summaries]
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Brand Royalty
[05/05] [Sound View Summaries]
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 NAVIGATING THE BADLANDS
[April 2005] [Soundview Executive Book Summaries]
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Blue Streak
[April 2005] [Soundview Executive Book Summaries]
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 Blue Streak
[April 2005] [Soundview Executive Book Summaries]
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 Powerhouse Marketing Plans
[April 2005] [Soundview Executive Book Summaries]
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 Survival of the Savvy
[April 2005] [Soundview Executive Book Summaries]
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 The Relationship edge in Business
[April 2005] [Soundview Executive Book Summaries]
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 The Fortune at the Bottom of the pyramid
[03/2005] [Soundview Executive Book Summaries]
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 Deep Smarts
[03/2005] [Soundview Executive Book Summaries]
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 The Marketing Playbook
[03/2005] [Soundview Executive Book Summaries]
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 Go It Alone!
[03/2005] [Soundview Executive Book Summaries]
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 The Chinese Century
[03/2005] [Soundview Executive Book Summaries]
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 We Got Fired!
[02/01/2005] [Soundview Executive Book Summaries]
We Got Fired!
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 Failsafe Strategies
[02/01/2005] [Soundview Executive Book Summaries]
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 Who’s That Sitting at My Desk?
[02/01/2005] [Soundview Executive Book Summaries]
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 The Little Red Book of Selling
[02/01/2005] [Soundview Executive Book Summaries]
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 The Six Fundamentals of Success
[02/01/2005] [Soundview Executive Book Summaries]
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 Hackers & Painters
[01/01/05] [Sound View Summaries]
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 Family Wealth
[01/01/05] [Sound View Summaries]
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 It’s Your Career — Take Control!
[01/01/05] [Sound View Summaries]
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 The Keystone Advantage
[01/01/05] [Sound View Summaries]
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Americans at Work
[01/01/05] [Sound View Summaries]
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Book Review: When Opposites Dance
[Jan., 2004] [Soundview Executive Book Summaries]
For leadership and management to be effective together, they must learn to cooperate in a harmonious dance of opposite natures.
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Book Review: Winning Behavior
[01/26/04] [Soundview Executive Book Summaries]
The two business development experts who authored Winning Behavior have examined the actions of both successful and unsuccessful businesses to determine which behaviors serve a company well and which ones drive it into the ground.
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Book Review: Your Marketing Sucks
[01/26/04] [Soundview Executive Book Summaries]
In his effort to turn lazy marketers into Extreme Marketers, marketing guru Mark Stevens has created a game plan that focuses on helping them make the most of a marketing budget and getting more than a dismally low return on investment.
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 The Medici effect
[01/12/2004] [Soundview Executive Book Summaries]
Breakthrough Insights at The Intersection of Ideas
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 Winning in Asia
[01/12/2004] [Soundview Executive Book Summaries]
Strategies for Competing In the New Millennium
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 Brand Lands, Hot Spots & Cool Spaces
[01/12/2004] [Soundview Executive Book Summaries]
Brand Lands, Hot Spots & Cool Spaces
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 TLC at Work
[01/12/2004] [Soundview Executive Book Summaries]
Training, Leading and Coaching All Types
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 The Secrets of Economic Indicators
[01/12/2004] [Soundview Executive Book Summaries]
Hidden Clues to Future Economic Trends and Investment Opportunities
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Book Review: The Courage to Act
[12/01/03] [Soundview Executive Book Summaries]
In the heat of a crisis, leaders and organizations need courage. Courage, according to organizational experts Merom Klein and Rod Napier, is reflected in what you do when you are put to the test and face real moments of truth.
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 Marketing to the Campus Crowd
[11/01/04] [Soundview Executive Book Summaries]
The “college crowd” is made up of more than the swarms of eager students who are buzzing around the student centers of their college campuses. In addition to current college students — who spend almost $200 billion annually — the college market contains college-bound high school graduates, recent college graduates, the parents of college students, alumni, college faculty, administrators, and even those who buy products and services for colleges and universities.
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 The Fred Factor
[11/01/04] [Soundview Executive Book Summaries]
Fred is the ordinary-looking postal carrier with a small moustache who delivers mail to motivational speaker Mark Sanborn’s house in the Washington Park area of Denver. But he is no ordinary U.S. Postal Service worker.
|
 Media monoliths
[11/01/04] [Soundview Executive Book Summaries]
Not every media outlet survives the changing rigors of the marketplace to build an enduring brand that creates instant recognition and continues to grow and prosper. Very few, in fact, have been able to endure like the 20 newspapers, magazines and broadcasters on which journalist and media specialist Mark Tungate focuses throughout Media Monoliths.
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 Creative Memories
[11/01/04] [Soundview Executive Book Summaries]
Making scrapbooks might seem like an innocuous hobby to many, but struggling single mom Cheryl Lightle and her partner Rhonda Anderson turned Anderson’s passion for scrapbooks and Lightle’s leadership and guidance into a $500 million direct-selling business.
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 Choice Points
[11/01/04] [Soundview Executive Book Summaries]
People make promises to themselves all the time, from New Year’s resolutions to implementing new ideas read in books or heard in seminars. Then they drop the ball and never do what they promised themselves, either because they don’t remember, it takes too much time, it’s no fun, or they don’t practice the new behavior long enough for it to become a habit.
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 Women Don't Ask
[2004/10/04] [Soundview Executive Book Summaries]
While examining the discrepancies between the pay and jobs received by men and women in academia, economics professor Linda Babcock and writer Sara Laschever discovered that much of the problem of unequal pay and fewer opportunities for advancement comes from the fact that women do not negotiate as often as men.
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 The (Mis)Behavior of Markets
[10/4/2004] [Soundview Executive Book Summaries]
The work of mathematical genius Benoit Mandelbrot has been turning heads since the early 1960s. As an award-winning scientist, he has always broken from the pack of others to originate groundbreaking ideas that simplify complex problems and forces, such as the forces that create complexity in financial analysis. One of these ideas is fractal geometry (a scientific discovery which makes computer animation possible).
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 What's This India Business?
[10/4/2004] [Soundview Executive Book Summaries]
International businessman, consultant and India advocate Paul Davies has written a book that highlights the benefits of transferring U.S. and European business processes and service jobs to that country’s growing economy. In What’s This India Business?
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 Lead or get off the pot!
[08/01/2004] [its from highway girl live]
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Changing Minds
[08/01/2004] [Soundview]
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Dramatic Success!
[08/01/2004] [Soundview]
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 Call of the mall
[08/01/2004] [Soundview]
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 Animals, Inc.
[08/01/2004] [Soundview]
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Book Review: Absolute Impact
[06/21/04] [Soundview Executive Book Summaries]
Leadership consultant Matthew May has looked beyond the standard discussions and lessons about organizational leadership and discovered a deeper essence that leaders must embrace to become successful. Instead of listing a number of how-tos and bulleted points that describe the steps leaders must take to get the job done, May has taken a more philosophical approach to leadership.
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Book Review: Celebration of Fools
[06/21/04] [Soundview Executive Book Summaries]
There was a time when J.C. Penney Co. represented the best of American business. Starting in 1902, founder James Cash Penney built his business from a single store in Kemmerer, Wyo., to a respected retail giant.
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Book Review: Nice Girls Don't Get the Corner Office
[06/21/04] [Soundview Executive Book Summaries]
Executive coach Lois Frankel has spent many years empowering thousands of women to reach their fullest potential. To help women overcome the deeply imbedded character traits they learned as girls and take control of their careers, Frankel describes more than 100 common mistakes that women make during their careers and prescribes numerous ways they can overcome them.
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Book Review: The Birth of Plenty
[06/21/ 04] [Soundview Executive Book Summaries]
In an effort to uncover the cultural and historical factors that converged during the early 1800s and ignited the great economic boom of the modern world, historian and author William Bernstein has written The Birth of Plenty.
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Book Review: The Dumbest Moments In Business History
[06/21/04] [Soundview Executive Book Summaries]
The Dumbest Moments in Business History is a hilarious compilation of facts and quotes that span centuries and departments, from early capitalistic fiascos to modern fumbles by some of the highest-paid executives to fall flat on their faces.
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Book Review: The Oil Factor
[05/17/04] [Soundview Executive Book Summaries]
According to financial expert Stephen Leeb and his wife and collaborator, business journalist Donna Leeb, the world is running out of “economically extractable oil.”
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Book Review: The Talent Management Handbook
[05/17/04] [Soundview Executive Book Summaries]
Human resources systems and processes can be difficult to connect into a complete and consistent methodology. To offer senior HR executives and practitioners a systemized approach for linking organizational excellence and effective employee management, talent management consultants Lance and Dorothy Berger have compiled contributions from many experts into a complete guide to talent management.
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Book Review: What Matters Most
[05/17/ 04] [Soundview Executive Book Summaries]
While many people might assume that corporate social responsibility emerged with the Ben & Jerry’s and The Body Shops of this world, the concept of a corporation having more responsibility than just making money for its owners is not new.
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Book Review: You Need To Be A Little Crazy
[05/17/ 04] [Soundview Executive Book Summaries]
Barry Moltz, an entrepreneur and investor who has founded several successful startups, writes, “To start a business you must be nuts.” He explains that once an entrepreneur has admitted this, then he or she is off to a good start.
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Book Review: Bran Babble
[05/17/04] [Soundview Executive Book Summaries]
The authors of Brand Babble, two marketing and branding gurus from Northwestern University, write that much of the current talk about brands and branding is merely nonsense posing as new marketing insight.
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 Book Review: Authentic Leadership
[03/22/04] [Soundview Executive Book Summaries]
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 Book Review: Meaningful Marketing
[03/22/ 04] [Soundview Executive Book Summaries]
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Book Review: RE-IMAGINE!
[03/22/04] [Soundview Executive Book Summaries]
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Book Review: Ruthless Execution
[03/22/04] [Soundview Executive Book Summaries]
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Book Review: The Hothouse Effect
[03/22/04] [Soundview Executive Book Summaries]
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 Book Review: The Game Makers
[1/26/04] [Soundview Executive Book Summaries]
Philip Orbanes knows games. His colorful career as a game expert has included roles as president of a specialty game company, author of books about games, Monopoly championship judge, senior vice president of research and development at Parker Brothers, and inventor of many board and card games.
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 Book Review: The Successful Investor Today
[1/26/04] [Soundview Executive Book Summaries]
Failing to plan is a plan to fail when it comes to investment strategies, according to investment strategist Larry Swedroe. He also writes that your own personal investment plan should be tailored to your own unique ability, willingness and need to take risk.
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 Book Review: Corporate Diplomacy
[12/01/03] [Soundview Executive Book Summaries]
Instead of focusing on the emergencies that turn into business crises, environmental management expert Ulrich Steger examines the issues that come earlier
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 Book Review: Double-Digit Growth
[01/12/03] [Soundview Executive Book Summaries]
Every business demands growth, and double-digit growth is a dream for every executive who presides over a company that is seeing lackluster results every quarter. According to management expert Michael Treacy, these dreams can become a reality if managers follow a few basic principles and build solid portfolios of growth initiatives.
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 Book Review: The Man Who Tried To Buy The World
[01/12/03] [Soundview Executive Book Summaries]
Some have called Jean-Marie Messier the most ambitious French empire builder since Napoleon. In a mere six years at the helm as CEO of Vivendi Universal, he was able to buy up assets as big as MCA Records, Universal Studios, USA Networks, and a variety of other media assets, theme parks, video game producers and Internet companies.
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 Book Review: The Ultimate Competitive Advantage
[01/12/ 03] [Soundview Executive Book Summaries]
Leveraging a company’s strengths is crucial to its success in any industry, and the top two executives of Mitchell and Co., a strategy consulting firm, write that continual business model innovation is the key to improving company performance.
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 Book Review: The Wright Way
[12/01/ 03] [Soundview Executive Book Summaries]
When Wilbur and Orville Wright completed the first successful manned flight on Dec. 17, 1903, they not only astonished everyone in the world with their feat, they also demonstrated the power of their problem-solving methods.
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Book Review: BRANDCHILD
[12/01/03] [Soundview Executive Book Summaries]
Nearly every child in the developed world has a special relationship with a specific brand that can continue for years. To learn more about the behaviors and attitudes of children around the globe between the ages of 8 and 14, a leading global market research agency conducted an in-depth study of the relationships these “tweens” have with brands.
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Book Review: Executive’s Guide to Personal Security
[12/01/03] [Soundview Executive Book Summaries]
In an era when everyone feels a little more at risk and terrorist threats have become a common occurrence, personal safety is now a focus for many executives who have never felt vulnerable before.
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Book Review: Integrity Selling for the 21st century
[12/01/03] [Soundview Executive Book Summaries]
Integrity selling, according to sales expert Ron Willingham, is a process that is focused on the customer but satisfies both buyer and seller. In his continuing effort to remove shady deals, “bait and switch,” and other deceptive practices from the sales profession.
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Book Review: Niche and grow rich
[12/01/03] [Soundview Executive Book Summaries]
In Niche and Grow Rich, the authors extend a welcoming hand to entrepreneurs who seek a profitable niche market and offer them a boatload of knowledge to help them develop a profitable new business. Jennifer and Peter Sander, owners of Big City Books Group, a niche publishing consulting firm, write that good niche businesses are easy to start and easy to defend from competitors.
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Book Review: The Productive Narcissist
[10/14/03] [Soundview Executive Book Summaries]
Narcissism is not necessarily a negative character trait for modern leaders to display, according to Michael Maccoby, an internationally known psychoanalyst, anthropologist and consultant. In The Productive Narcissist, Maccoby cites Oprah Winfrey, Jack Welch and Bill Gates as prime examples of modern leaders who share enormous success as well as narcissistic tendencies.
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Book Review: When You Say Yes but Mean No
[10/14/ 03] [Soundview Executive Book Summaries]
Within a corporate meeting where everyone seems to agree can lurk an underlying shadow of dissent and disagreement. But, because corporate work culture prefers harmony over discord, many people often nod their heads in agreement when they should be shaking their heads in disapproval.
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