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Jeff Hilton |
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 Jeff
HiltonJeff Hilton is
co-founder and president of Integrated Marketing Group (IMG), a
marketing and branding agency servicing a national and international
clientele. Hilton has been recognized by Advertising Age as one of
America's Top 100 Marketers and has more than 25 years of broad-based
business experience, including 12 years spent within the natural
products industry. He has guided the national brand-building efforts of
numerous recognized consumer products including, Continental Airlines,
Mrs. Field's Cookies and Major League Baseball.
http://www.imgbranding.com |
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The Marketing Imperative of Intellectual Property
[2007/01/30] [By Jeff Hilton, Integrated Marketing Group ]
Regardless of your vantage point, there is no question that we are collectively at a critical juncture in the evolution of the natural products industry. The political environment is volatile and DSHEA is under attack. The media continues its daily assault on our products. Customer loyalty is on the decline. And suppliers are under growing price and quality pressure...
| Practice Safe Marketing: Is Your Advertising FTC Compliant?
[2005/08/05] [By Jeff Hilton, Integrated Marketing Group]
As the natural products industry continues to expand and advertising activity escalates, the Federal Trade Commission is becoming more and more attentive to our marketplace and diligent in searching out and punishing companies that advertise using illegal health claims - And not with just a "slap on the hand." As a marketer, do you understand how the FTC functions
| Why Customers Matter: A Renewed Perspective On Marketing
[2005/01/07] [By Jeff Hilton, Integrated Marketing Group]
Of all the marketing "buzzwords" to enter into the corporate dialog over the past decade, probably one of the most valuable and insightful is the concept of relationship marketing. This terminology reflects the changing nature of the consumer in general...
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