NOW Health Group has been manufacturing an extensive line of natural products for 40 years. Consistent levels of superior quality and affordability have made NOW products, with the distinct orange label, an industry icon. Their line includes vitamins, minerals, specialty supplements, natural foods, sports nutrition, herbs, essential oils, fresh herbal extracts, health and beauty, joint support, nutritional oils and much more. Many NOW products have received Vitamin Retailer’s coveted Vity Award, including a industry leading 16 First Place honors in 2008. NOW was also named Vitamin Retailer's Manufacturerer of the Year for 2008. NOW products are only available to independent health product retailers and are not distributed via mass market outlets.

NOW Health Group’s mission statement is “to provide value in products and services that empower people to lead healthier lives." Over the past 40 years, the NOW name has become synonymous with exceptional quality, technological savvy, and friendly service and support. What began as a small retail operation started by recently-retired president Elwood Richard has grown into one of the world’s leading manufacturers and suppliers of quality supplements and natural foods. NOW has become an undeniable leader in the natural products industry and continues to grow based on their strong commitment to quality.

With over 1500 products, NOW’s selection remains one of the most extensive in the natural products industry. The majority of these products are developed, manufactured, and tested in-house at their state-of–the-art manufacturing facility in Bloomingdale, Illinois. NOW’s 208,000 square foot headquarters is widely regarded as one of the most technologically advanced facilities in the industry, and is a key contributor to NOW’s ongoing success.

NOW’s in-house laboratories are staffed by some of the brightest scientific minds in the industry. The company takes great pride in having assembled one of the most talented teams of professionals in the industry. With eight certified nutritionists, five PhD’s, and a dedicated, enthusiastic staff, every member of the NOW family works tirelessly to provide quality and service that extends far beyond expectation.

This combination of commitment, talent, technology and perseverance has also helped NOW® earn a number of distinguished honors within the industry. In 2004, they were honored with 19 total Vity Awards from Vitamin Retailer magazine, recognized as the top rated brand in health food stores based on customer satisfaction (tie), awarded the NBJ Business Achievement Award, and given the Excellent in Export Achievement Award by the U.S. Department of Commerce. In 2003, NOW® was named Nutrition Industry Executive magazine’s Manufacturer of the Year.

Looking forward, NOW Health Group will continue to search for new ways to improve their award-winning line, while maintaining their involvement in the industry as a whole. The recent appointing of Mr. Al Powers as the company’s new president is the beginning of an exciting new chapter for NOW. According to Mr. Powers, “We really want to get the message out that NOW products deliver quality, health and value. This is the foundation that NOW has been built on, and we will continue to support the health food channel in the years to come.”

Association Memberships

National Nutritional Foods Association (NNFA)

Natural Products Foundation (NPF)

Citizens for Health

Nutrition for Optimal Health

Natural Health Research Institute (NHRI)

Dietary Supplement Education Alliance (DSEA)

American Herbal Products Association (AHPA)

Institute for Nutritional Advancement

American Botanical Council (ABC)

The Campaign to Label Genetically Engineered Foods

Mid-American Health Organization (MAHO)