Coca-Cola case study: diversifying into healthier markets
This report on Coca-Cola explores business practices across a variety of disciplines and business sectors. It looks at the increasingly popular functional drinks segment, which is becoming the center of the company’s focus.
Specifically it looks at how Coca-Cola is looking to improve it’s brand image in ethical circles, how the company has publicized it’s efforts with relation to becoming health conscious and environmentally friendly, how it is learning from rival PepsiCo and how it has learnt from previous mistakes to launch future products.
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| | Natural Products Assoc Tradeshow & Conference Jul 21, 2008 - Jul 22, 2008 Las Vegas, NV, USA | | | NBJ/Newport Summit Jul 23, 2008 - Jul 25, 2008 Dana Point, California, USA | | | Natural Products Expo East Oct 15, 2008 - Oct 18, 2008 Baltimore, MD, USA |
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