Apple Rush Co., Inc. (Pink Sheets: APRU) announces that it has sourced a domestic Organic Erythritol Supplier for its upcoming Apple Rush Organic Light Juices. This new development will assure that the Reduced Calorie versions of its Organic Apple Rush beverages will be well within the USDA's limit for Organic compliance. As recently announced, Apple Rush Organic Light is scheduled for an early 2010 introduction of three new Reduced Calorie flavors: Pomegranate, Original Apple and Black Cherry.

Apple Rush Organic Lights will have the same refreshing taste as their 100% Juice versions, but with 40% less calories. They will be made with 60% Organic Juices and a blend of Stevia and Organic Erythritol, providing a delicious and satisfying taste like the original 100% juice versions. There will be less than 100 calories for the entire 12 oz. can.

The domestic supplier of Organic Erythritol, derived from Organic cane sugar, is Cargill, Inc.

"In light of the continuous stream of studies and press coverage on the negative health effects of soft drinks, we were driven to develop Apple Rush Organic Light. A great tasting lightly-carbonated beverage, it drinks like a soft drink but has the deeply refreshing qualities and rich nutrition of juice. The true Reduced Calorie feature of the beverages helps you meet the goal of controlling your calorie intake while you still enjoy the antioxidant benefits of nourishing and appealing juices," stated Robert Corr, President of Apple Rush Co.

http://health.yahoo.com/experts/drmao/20270/what-soft-drinks-are-doing-to-your-body/

For more information on Apple Rush Co., Inc. visit: www.applerush.com

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles. Three top selling flavors are also available in cans. Ongoing information is available.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public