Fifth Clinical Study Presented This Weekend at the American College of Nutrition Shows Celsius(R) When Combined With Exercise Improves Body Composition and Lipid Profiles 

DELRAY BEACH, FL, Oct 06, 2009 (MARKETWIRE via COMTEX) -- Celsius Holdings, Inc. continues to build the scientific portfolio of their calorie-burning brand, Celsius(R), with the presentation of a fifth clinical study. The scientifically formulated, calorie-burning beverage not only burns up to 100 or more calories per can, it also enhances the benefits of moderate exercise, by enhancing body composition and improving cardiovascular health, according to the latest independent clinical study, Celsius Holdings, Inc. announced today.

The Metabolic and Body Composition Laboratory of the Department of Health and Exercise Science at the University of Oklahoma recently announced the results of the fifth scientific study of Celsius, showing that pre-workout consumption of Celsius results in improvements in the benefits of exercise among a test group of previously sedentary overweight and obese women subjects. The study showed that when compared to exercise alone, drinking a single 12 oz. can of Celsius per day for 10 weeks prior to a workout resulted in the following benefits:

--  46% greater fat loss
--  27% greater muscle mass
--  35% greater endurance performance
--  Drinking Celsius with or without exercise resulted in a significant
    drop in total cholesterol (5 to 13%) and bad LDL cholesterol (12 to 18%).
    Exercise alone had no effect on blood lipid levels.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium -- a healthier alternative to energy drinks and other sugary sweet beverages. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus(TM), that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. /quotes/comstock/11k!csuh (CSUH 0.38, -0.01, -2.56%) markets Celsius(R), the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.