Funktional Beverages, Inc., the privately held corporation that created relaxation category brand leader Purple Stuff; has released its newest Funktional product; Supraliminal Labs Red Stuff.

Red Stuff with LuraLean(R) is a hybrid sports drink that combines energy, appetite control, calorie burners and 100% natural GRAS fiber under the developing sector of weight management nutritional supplements.

Industry analysts have previously reported that the growing energy drink market is divided into two distinct categories, sports nutritional including weight management and energy drinks which bolster replenish or revive energy levels. "Our products have a broader appeal to consumers because the benefits are multi-faceted. The ingredients are top quality and the science behind our brands is strong. The functionality of an appetite suppressant and Lipid metabolism booster appeals to consumers looking for a sports endurance beverage, and that is what they get with Red Stuff. Color represents the function of the product. Purple is our relaxation/ anti anxiety line of products. Everything Red is our energy/weight loss/ metabolism line," says Tim Lucas, chief marketing officer for Funktional Beverages.

Funktional Beverages has timed the release of Red Stuff to follow one year after its successful predecessor Purple Stuff Pro-Relaxation beverage line of 16oz. sodas and 3oz. nutritional supplement shots.

Darrell Duchesneau, co-founder and chief executive officer for Funktional Beverages, Inc. says...

"The taste of Red Stuff is like fresh fruit... it has set the new standard in the nutritional supplement class. You can smell the fresh aroma of the flavors. Red Stuff Energy hinges its appetite control on the only fiber in the world to expand 200 times its original size only after reaching the stomach. This is why Red Stuff leaves the consumer's hunger satiated. The LuraLean(R) fiber is GRAS approved, has over 60 clinical trials and 14 safety studies, and is high temperature tolerant and 100% natural. With the vitamins, L-Theanine and other ingredients this product lives up to its motto "Get focused, get wired, get lean."

Beer industry veteran, co-founder and Chief Operating Officer Randy Traver adds, "This is the best tasting and most effective weight loss supplement to ever grace a bottle. And the energy it produces as it speeds up the metabolism is remarkable. This is a good thing as this company that Darrell and I started keeps me traveling constantly. If you want to come out of retirement and work 14 hour days ... this stuff will give you the endurance of a young athlete. If you need some quiet time I would drink the Purple Stuff."

Purple Stuff Pro-Relaxation beverages are Purple in color and are currently available in Classic Grape, Calming Berry, Classic Lemon-Lime and Lean Apple. Red Stuff Energy beverages are red in color and are currently sold in Grape, Triple-Berry and Wild Super Fruit.

Red Stuff is packaged in an 8 oz. plastic custom resealable bottle and has a suggested retail of $2.99. Case packs contain 24 bottles packaged in six resealable four pack display carriers. The case itself is designed ready for floor displays.

Superliminal, Supraliminal Labs, Red Stuff and Purple Stuff are trademarks of Funktional Beverages, Inc.

http://www.mypurplestuff.com - 1-877-FBI-ROKS (1- 877-324-7657)

LuraLean is a registered trademark of AHD International.