Market trends indicate that consumers want authentic beauty and personal care products that enhance their well-being and natural beauty. At the X-Ceuticals Conference taking place at HBA Global Expo (www.hbaexpo.com), marketing and technical professionals will hear expert presentations and view demonstrations on the latest formulations, beauty foods, and novel ingredients that will generate creative new ideas and product opportunities that will resonate with today's buyers.

The HBA X-Ceuticals Conference starts on Wednesday, September 16(th), with a powerful keynote by Scott-Vincent Borba, founder and CEO, BORBA Inc. Mr. Borba will talk about, "BEAUTY TRANSCENDED: The Six Essential Techniques for Achieving Product Success by Tapping Into Common Behaviors in Non-Traditional X-Ceutical Beauty Sectors." He will offer insight on how to find novel distribution channels for new sales opportunities.

The two-day X-Ceuticals Conference will present current information on how cosmeceuticals and nutraceuticals are being used alone, and in combination, to empower both the technical and marketing aspects of business development. It will also feature content on the latest technologies and research that will enhance the appeal and efficacy of this new breed of products. The X-Ceuticals Conference is part of HBA Global Expo, September 15-17, 2009 at the Javits Convention Center in New York, which is the largest product development event for the cosmetics, fragrance, personal care and well-being industries.

"It is vital that marketing and R&D product development teams understand the current market trends, natural active ingredients, regulations, and technical innovations emerging from the synergy of cosmeceuticals and nutraceuticals," said Jill Birkett, Event Director, HBA Global Expo. "The X-Ceuticals Conference at HBA will provide the fundamental tools and knowledge for increased business opportunities and faster product outcomes in the personal care, healthcare and well-being industries."

The sessions will take a close look at the innovative and emerging markets for active ingredients and beneficial food products to achieve enhanced beauty from the inside-out. Topics will include Defining the X-Ceutical Category; Beyond the SPF; Beauty Drinks; Functional Foods; Nutraceutical Delivery Systems; and the Technology Transfer Across the Food-Cosmetic Interface. In addition, collagen enhancers, blackberry extracts, dietary supplements, consumer insight, and the legal aspects of marketing health-related products will also be discussed.

The X-Ceuticals Conference is part of a redesigned HBA educational agenda that includes four other programs on Trends, Private Label & Co-Pack, Green Business and the core Marketing and Technical Conference. In addition there will be three technical workshops on Medical Sourcing, Anti-Aging & Stem Cells; and BioActives Influence on Skin Function & Appearance.

Complementing the educational agenda is an exhibit floor showcasing a full spectrum of products and services, including: private label, contract manufacturing, prestige and mass market packaging components, delivery systems, design houses, raw material and ingredient suppliers -- including natural and organic, analytical and testing devices, biotechnology processes, nutraceuticals, cosmeceuticals and nutricosmetics.

The HBA New Products Innovation and Innovating Trends Showcase by Mintel will highlight this year's hottest announcements and products and the Beauty Innovations Theater will offer a full program of concise, ready-to-implement solutions.

For more information on the HBA X-Ceuticals Conference visit www.hbaexpo.com/educate_conf_xceuticals. To register and receive advance discounts for the HBA Global Expo & Conference go to www.hbaexpo.com or call 212-600-3085.

About HBA Global Expo

HBA Global Expo, produced by UBM International Media, is the most important product development event and educational forum in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational program focuses on key areas of business including packaging innovations, marketing, technical advancements, trends, private label, sustainability, and the X-Ceutical market. The 17(th) Annual HBA Global Expo & Conference will take place September 15-17, at the Jacob K. Javits Convention Center in New York. For more information on the HBA events go to www.hbaexpo.com. For year-round access to industry suppliers go to www.hba365.com and for honest beauty tips visit the HBA blog at www.hbaexpo.com/blog.