The powerful and nutrient-rich sea buckthorn berry is the key ingredient in a new line of products called Sibu Beauty(TM), a comprehensive four-part system designed to promote beauty from the inside out and outside in.

The product line, part of the growing cosmeceutical category, includes products in the supplement, functional beverage and cosmetic areas. 
Already increasingly popular in Europe and Asia, cosmeceuticals— products that provide both nutritional and personal care functions— hold a $2.1 billion piece of the world beauty market, according to the Sept. 2008 Global Cosmetic Industry.

"We know that most women see a connection between feeling good and looking good," said LaMar Wiscombe, CEO of Sibu Beauty. "This unique system speaks to that philosophy and takes a 360-degree approach to health and beauty."

Sibu Beauty's complete product system includes:
• Revitalize & Renew sea buckthorn liquid dietary supplement;*
• Repair & Protect sea buckthorn facial cream;
• Cleanse & Detox sea buckthorn facial soap; and
• Cellular Support sea buckthorn oil antioxidant & omega 7 complex.*

With more than 190 bioactive compounds, the nutrient-dense sea buckthorn berry is known as a whole superfood, having been the subject of more than 130 scientific studies demonstrating its ability to address a variety of consumer needs including improved skin tone and texture, healthy aging and digestive health.*

All of the products in the Sibu Beauty system are paraben-free, cruelty-free and preservative-free. In addition, they are manufactured using only wildcrafted sea buckthorn berries that are harvested in the Himalayas of Tibet. Sibu's proprietary harvesting and manufacturing process produces more potent and hearty berries than typical sea buckthorn, and is one of the most nutrient-dense sea buckthorn raw materials available on the market today.

Sibu Beauty has also negotiated fair trade agreements with those who harvest their crop in Tibet. "We're proud that Sibu Beauty pays the villagers that harvest our sea buckthorn berries a fair wage and ensures they have a healthy, safe work environment. Additionally, we've implemented processes that are environmentally responsible," said Wiscombe. "We respect the people making and using our products, as well as the earth's fragile resources."

Sibu Beauty will be introducing this new product line to retailers at the Natural Products Expo West trade show in Anaheim, Calif. at booth #2295, March 6-8.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent disease.