AURORA, ILLINOIS – MARCH 21, 2008. For those who have trouble deciding which flavor of the sports nutrition industry’s best-selling whey protein to try next, Optimum Nutrition (ON) introduces the new 100% Whey Gold Standard™ 16 Flavor Variety Pack. Each box contains 16 uniquely flavored packets of the whey protein that uses two types of ultra-pure and rapidly digesting whey protein isolates as its primary protein source. Each packet represents one full serving that’s ready to mix with six to eight ounces of cold water, skim milk or the athlete’s favorite beverage. Because it’s instantized, the powder can easily be stirred into a shake with a glass and spoon.

“For years, ON’s 100% Whey Gold Standard has lead the way in terms of quality, consistency and mixability,” said Christine Lynch, Product Development Manager with ON in Aurora. “Our 16 Flavor Variety pack sets a new standard for taste. Although 24 grams of protein per serving with 5.5 grams of muscle-building branched chain amino acids and Aminogen® digestive enzymes for enhanced utilization is great, being able to enjoy a new flavor each time you want protein is even more appealing. “

Founded in 1987, Optimum Nutrition is recognized as an innovative supplier of premium sports supplements. The company maintains two distinct brands – Optimum Nutrition and American Body Building – each offering a comprehensive line of liquid, powder, energy bar, capsule and tablet products. ON owns and operates state-of-the-art cGMP-approved manufacturing facilities to assure the very highest product standards.

      # # #

For more information on Optimum Nutrition or new
100% Whey Gold Standard 16 Flavor Variety Pack
visit www.optimumnutrition.com.
Or contact Tim Weigard at 630-236-0097.
700 N. Commerce Street, Aurora, IL 60504