San Diego, CA (August 28, 2007) – It isn’t often that a truly unique gourmet food is introduced widely to the North American marketplace. Sunfood Nutrition has accomplished this with their new Organic Raw Cashews. These premium raw cashews are sourced directly from small-scale cashew growers that handpick the nuts from certified organic trees in Bali, Indonesia.
Cracked open with traditional knives and then hand-polished to remove the thin skin protecting the kernel, these enormous cashews are incredibly sweet and soft and even have an attractive shiny-white appearance. “The hand-processing of the nuts by the local farmers is a labor of love that has nearly disappeared around the globe,” says David Wolfe, founder of Sunfood Nutrition. Traditional producers on average can only prepare about 2 kilos (4.4 pounds) of raw kernels daily, but the Sunfood Nutrition focus is on quality - not quantity.
Organic snacks like these new nuts are one of the hot trends in the natural foods marketplace. According to an October 2006 report from market data researcher Mintel, organic snack sales grew by 33 percent from 2004-2006. The new Organic Raw Cashews also capitalize on the growing awareness of the healthy attributes offered by nuts and nut butters, such as being an excellent source of protein, fiber, essential fatty acids and vitamins.
‘Truly’ Raw Cashews
Many people assume that if a nut is not roasted, then the nut must be ‘raw.’ However, in the case of cashews where the shell is very challenging to open, it is important to consider how the shells are opened and whether the nuts are exposed to extreme heat at any point in processing. To increase production volumes, most cashews that claim to be raw are actually steamed open at high temperatures, thereby cooking the tender cashew nut inside the shell. “The flavor difference between raw cashews processed in this traditional manner and conventionally processed cashews is remarkable,” adds Wolfe.
Sunfood Nutrition Organic Raw Cashews are a tasty snack straight out of the bag or they can be featured in a wide variety of recipes. The SRP is $17.95 for a 16-ounce bag. They are available in stores across the U.S. or can be purchased at www.sunfood.com – the #1 raw food website.
Not only do the Organic Raw Cashews demonstrate high quality, they are also ethically traded. “In keeping with our mission, we are proud to support the farmers and their communities through our purchase and distribution of this unique product,” notes Wolfe. By cultivating these nuts in an ecologically sustainable manner, the farmers protect their fragile volcanic soils from destructive alternative land practices and they generate a premium product for which they are ensured a fairly-traded price.
Raw Foods & Sunfood Nutrition
“This product is 100% RAW,” notes Wolfe - a leading authority on the raw food lifestyle. “Absolutely no steam or other form of heat has been used to shell our cashews for the sake of increasing production,” he adds. Wolfe is the author of Eating for Beauty, Naked Chocolate, and The Sunfood Diet Success System. A new edition of Eating for Beauty, which celebrates the raw foods lifestyle, will be launched later this month.
Raw foods are simple, easy to find, fun to eat, contain thousands of healthy nutrients, and conform to the biological design of the human digestive system. Sunfood Nutrition and its website are dedicated to helping people succeed and prosper with the raw food lifestyle.
“Our products are inspired by the principles of sustainable agriculture, living in harmony with nature and ethical global cooperation,” says Wolfe, whom is also the President of The Fruit Tree Planting Foundation (FTPF), a nonprofit dedicated to planting fruitful trees and edible plants to benefit the environment and all its inhabitants (www.ftpf.org). FTPF’s mission is to plant 18 billion fruit trees across the world and encourage their growth under organic standards. For more information or to purchase other raw, organic, vegan and consciously-grown foods, please visit www.sunfood.com .