Enzymotec and Life Extension Extend Joint Marketing Strategy
2007-08-28
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Enzymotec
Enzymotec and Life Extension have announced that as part of their joint product marketing strategy, Life Extension's brain health supplement, PS Caps, shall bear the Sharp-PS logo and trademark on its label. This announcement follows the proclamation by both companies regarding the Sharp-PSTM GOLD trademark and logo’s incorporation in the labeling for Life-Extension's cognitive flagship supplement, “Cognitex".
"We are very pleased of recent decisions that both companies have taken. It will undoubtedly set the tone for future collaborations with Life Extension for years to come", Says Elzaphan Hotam, Enzymotec's VP of Business Development.
"Recent cooperation with Enzymotec over Sharp-PS TMGOLD yielded excellent sales results for us and so it was only natural for us to move one step forward to extending the co-branding to other cognitive products as well," said Rey Searles, Life Extension's Director of Sales and Marketing.
Life Extension is a market leader and innovator in the dietary supplement market and publishes the latest scientific findings on nutritional therapies for optimal health.
Enzymotec is an Israeli biotech company, a developer and a manufacturer of innovative, biofunctional ingredients for dietary supplements, functional foods, and infant formula.
The company develops and produces novel, lipid-based ingredients among which are: CardiaBeatTM for CVD management, Sharp-PSTM and Sharp-PSTM GOLD for improving cognitive performance and InFatTM for balanced nutrition for babies and toddlers.
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