Enzyme Products Manufacturer Strengthens Retailer Education Program
PORT CHARLOTTE, Fla., January 24, 2007 -- Enzymedica, Inc., a manufacturer of indication-specific enzyme-based finished products, announced today the joining of Rob Streisfeld, NMD, to Enzymedica's education team. As Enzymedica's national educator, Dr. Streisfeld will travel across the United States conducting enzyme education events amongst Enzymedica retailers and consumers.
"We are pleased to have Dr. Streisfeld be the face of Enzymedica's Retailer Education Program," stated Tom Bohager, president, Enzymedica. "His knowledge of many specialized disciplines in the natural health field and experience connecting with people through a variety of mediums is a definite asset to Enzymedica's commitment to educating retailers and the public about enzymes."
Most recently, Dr. Streisfeld headed up Personal Health Design, Inc., a consulting and education company, where he worked with top natural products industry leaders to integrate retailer and consumer education programs into their businesses. He earned a bachelor's degree in human biology from Albany's State University of New York and a doctorate of naturopathic medicine from the Southwest College of Naturopathic Medicine in Tempe, Ariz. Dr. Streisfeld also received extensive culinary training from New York City's Natural Gourmet School. Additionally, he is an adjunct professor at Everglades University in Boca Raton, Fla., and a member of the American Association of Naturopathic Physicians and the International Alliance of Healthcare Practitioners, among other professional organizations.
About Enzymedica's Retailer Education Program:
The Enzymedica Retailer Education Program was developed to educate natural products personnel about enzyme therapy as it relates to customers. Since July 2006, the company has educated more than 200 stores and 300 retail employees on how to recommend and sell all products in the enzyme category – not just Enzymedica’s. These interactive sessions also review and discuss the ongoing research on enzyme therapy, enzymes’ value in human health and how to accurately measure product activity levels. Enzymedica provides retailers and their customers access to the new easy-to-use book, "Enzymes: What the Experts Know," an educational DVD for use in stores, downloadable articles online, a third-party research Web site (www.enzymeresearchgroup.net), bi-monthly newsletters, aisle trainings, sponsored lectures by guest speakers and an in-depth demonstrator program.
About Enzymedica, Inc.:
Florida-based Enzymedica, Inc., was founded in 1998 to offer consumers targeted enzyme products that address digestion issues, food allergies and intolerances, cardiovascular issues, immune function and inflammation. The exclusive Enzymedica Thera-blend(tm) process combines different strains of each major enzyme to work more broadly in the digestive tract and throughout the entire body.
Enzymedica's products are made from only the highest quality plant and plant-based enzymes and are 100 percent vegan and vegetarian.
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