Guayakí Launches The First 32-Ounce Yerba Maté Latté Concentrates
2005-03-11
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Guayakí
Mate Chai Latté and Yerba Mate Latté Concentrates That Offer Convenience, Consistent Flavor &
“Good Energy” Will Be Introduced at the Natural Products Expo West Trade Show
San Luis Obispo, California (March 11, 2005) – The delicious flavor and powerful energy of Guayakí Yerba Mate just got easier to enjoy. Guayakí will introduce the marketplace’s first 32-ounce yerba mate latté concentrates at the Natural Products Expo West show in Anaheim, California March 18-20. At their busy Expo West booth (#4120), they will fuel the energy-starved audience with delicious drinks made from their new Yerba Mate Latté Concentrate and Mate Chai Latté Concentrate. Guayakí’s certified organic concentrates facilitate consistent, easy and delicious mate lattés.
This latest Guayakí innovation is sure to spread this healthy South American drink into even more cafés, kitchens and office break rooms throughout North America. Guayakí is the leader in the yerba mate category with 65% of the market. Even before the launch of their convenient concentrates, Guayakí Yerba Mate sales have been gaining ground on green and black teas. Guayakí now has 2 of the 10 ten best selling skus in the natural tea set.
Convenient for home and office mate latté preparation, or for blending by food service professionals at cafés, the recipe calls for equal parts Guayakí concentrate and milk. Yerba mate drinkers can add their own flair with natural powders and syrups such as Vanilla Nut (see 3 recipes below). Guayakí’s concentrates are less sweet than other concentrates, and are designed for both hot and iced Guayakí Mate Lattés - steam it up for a hot beverage or ice it down for a chilled drink. The suggested retail price for each 32-ounce bottle of Guayakí concentrate is $4.99. For retailers and cafés, Guayakí provides free “Mate Lattés" and "Iced Mate Lattés" counter top displays, brochures, leaflets and decals to generate awareness and educate customers.
Revered for centuries by South Americans as the “drink of the Gods” and consumed to ensure health, vitality, and longevity, yerba mate triumphs as nature’s most balanced stimulant. The leaves of the rainforest mate tree contain 24 vitamins and minerals, 15 amino acids, potent antioxidants and caffeine providing a nourishing boost of clean energy. In honor of the Guayakí people native to the mate forest, the award-winning company offers premium quality, rainforest-grown yerba mate that is organic, fairly-traded and sustainable. The cultivation of Guayakí Yerba Mate takes place on the 20,000-acre Guayakí Rainforest Preserve and their Market-Driven Conservation business approach generates Fair Trade income for the families living there and revenue for the Preserve - a haven for more than 330 bird and mammal species.
Each mate latté drink made from the new Guayakí concentrates contains caffeine content comparable to coffee. However, the stimulation is balanced by mate’s natural nutritional content. As a result, drinkers feel a sustained energy and clarity of mind. And, Guayakí Yerba Mate is gentle on the stomach, a welcomed benefit for coffee drinkers who struggle with the heavy acid and oil content of coffee. Yerba mate is known to aid digestion and is used as a supportive treatment in weight-loss programs.
Guayakí Yerba Mate is grown in the natural rainforest where shade from the upper canopy of towering hardwood trees above protects the leaves from direct sunlight, which can cause bitterness. Guayakí workers handpick only the most tender mate leaves and stems, which are flash-heated to protect the nutritional properties. Guayakí Yerba Mate is wood-dried by artisans using naturally-fallen rainforest hardwoods and then aged for 12 months in cedar wood chambers. This time-honored process creates Guayakí’s distinct “woodsy” aroma and full-bodied flavor.
To learn more about Guayakí, please visit www.guayaki.com or call 1-888-GUAYAKI (482-9254). Guayakí Yerba Mate products can be purchased at thousands of natural food stores, cafes and supermarkets throughout North America or though their secure website www.guayaki.com. In addition to the two new Mate Latté Concentrates, Guayakí offers 100% organic yerba mate in traditional and mate blends, including: 7 varieties of Tea Bags (Traditional, Magical Mint, Chai Spice, Mate Chocolatté, Greener Green Tea, Orange Blossom, and Mate Rooiboost!); Loose Mate; and Java Mate.
“FEEL THE GOOD ENERGY” WITH DELICIOUS Mate Latté RECIPES FROM Guayakí
Mate Mocha Latté:
1 Part Guayakí Yerba Mate Concentrate
1 Part Milk
1 Pump of Chocolate Syrup
Mate Vanilla Nut Latté:
1 Part Guayakí Yerba Mate Concentrate
1 Part Milk
I Pump of Vanilla Syrup
Iced Mate Chai Cider:
1 Part Guayakí Mate Chai Concentrate
1 Part Apple Juice
Ice
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