New Brunswick, NJ., December 2007 - Treatments such as microdermabrasion, botox and plastic surgery only address signs of age on the outside. Natreon, Inc. acknowledges that the aging process our bodies go through occurs first on the inside. Their potent and natural Shilajit ingredient, PrimaVie™, helps to revitalize the body and mind, providing the energy and balance necessary to stay young and active. PrimaVie™’s power starts from the inside out – at the cellular level.

We are finally acting on the common knowledge that the foods we eat can have a huge impact on how long we live and how well we age. In ancient Indian culture, Shilajit has long been regarded as a health supplement that can revive and balance the body. Shilajit has been used for centuries by Himalayan natives, whose life spans have been documented to be well over 100 years of age.

The secret behind the powerful anti-aging power of Shilajit is in its prehistoric origin. Shilajit is an organo-mineral. Long ago when our continents were drifting, the Himalayas were not the mountains we know today, but a very fertile area with lots of vegetation next to vast oceans full of marine life.  When the continents crashed into each other at geologic speed, the massive organic matter was compressed into the mountains. As time passed, this organic matter complexed in the mysterious ways of nature and became Shilajit. The bioactives in Shilajit have survived hundreds of millions of years of evolution. Studies have shown that these bioactives are still present in humans and other animals as a source of energy.

The quality of Shilajit extracts on the market today, however, varies significantly with respect to origin, processing conditions and bioactive components. Natreon, Inc.’s PrimaVie™ is a purified and standardized Shilajit extract. Natreon’s rigorous quality and control processes, along with its patented processing technology, yields an ingredient with over 60% pure Shilajit. High in fulvic acid, PrimaVie™ is a potent ingredient for anti-aging and rejuvenation, working at the cellular level and playing a direct role in the synthesis of adenosine triphosphate  (ATP, the body’s energy source) and healthy mitochondrial function. As an adaptogen, PrimaVie™ helps the body increase resistance to fatigue by augmenting the activity of CoenzymeQ-10.

Besides energy and anti-aging, some of the many benefits of PrimaVie™ Shilajit include: detoxification, anti-stress, immunity, endurance and strength.  PrimaVie™’s outstanding quality and safety makes it a superior alternative to other highly invasive, potentially harmful, anti-aging procedures today.

PrimaVie™ is a patented, purified and standardized Shilajit dietary supplement ingredient (protected under US Patents 6,869,612; 6,440,436; 6,558,712; EP 1 387 614 B1 and other pending US and foreign patents) developed to provide energy to human body and mind. It is the ultimate Shilajit ingredient developed by Dr. Shibnath Ghosal, who has been studying this novel compound for over 30 years. His scientific evaluations can be found in his book, published in 2006, titled Shilajit in Perspective.

Natreon, Inc. is the supplier of PrimaVie™ as an ingredient for health and dietary supplements. With US headquarters in New Brunswick, NJ and a research center in Kolkata, India, Natreon’s vision is to develop and market pharmaceutical quality nutraceuticals, protected by intellectual property and proven by clinical and safety studies. Natreon’s research and development team includes seven Ph. D. researchers and seven Ph. D. candidates, working under the leadership of Dr. Shibnath Ghosal, a world-renowned natural product scientist.

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