The Wellness Advisor site was developed by Pharmavite, makers of Nature Made(R) vitamins, to help the nearly 100 million Americans who go online for health information. The Wellness Advisor emphasizes prevention, provides an incentive-based rewards system for regular vitamin users and enables free access to information and advice from renowned health experts in a variety of disciplines.

"We want to make it as easy as possible for people to stay healthy," said Barbara Lindquist, Nature Made product manager. "Dietary supplements can help, but only if people take them regularly. The Wellness Advisor arms people with the tools they need to understand what vitamins to take, based on an individual's current lifestyle choices, including diet and exercise."

A key site feature, My Wellness Advisor(TM), helps visitors create personalized profiles for both wellness and prevention using three basic tools(a):

-- My Personal Nutrition Calculators: Establish an ideal daily nutrient intake profile and track your progress daily.
-- My Personal Health Calculators: Learn more about your current health status on a variety of concerns, such as stress, cholesterol health and others, for example.
-- My Personal Prevention Calculators: Preview how a simple lifestyle change, such as increasing physical activity, might impact health or well being.

To supplement the personalized features with clinical data and expert advice, www.NatureMade.com. also features:

-- Free Information:
Search a comprehensive encyclopedia of health articles and clinical studies, updated regularly, with information on vitamins and minerals, dosage recommendations and vitamin solutions for common health needs.

-- Access to Experts:
E-mail your specific health question to an expert. New York Times best-selling author and longevity expert Michael F. Roizen, M.D. and Clare Hasler, M.D. founder of the Functional Foods for Health program at the University of Illinois, and one of Self Magazine's "Top 25 Food Influentials" will answer visitor questions at www.NatureMade.com..

-- Wellness Rewards Program:
Good behavior is rewarded at www.NatureMade.com.. Regular supplement users can earn points for free vitamins and minerals, redeemable at the retailer of their choice, such as Albertsons, Costco, CVS, Target and Walgreens. For the most up-to-date list of participating retailers, visit the Where-to-Buy section on the site.

-- Comprehensive Privacy Policy:
Pharmavite collects only the personally identifiable information visitors provide voluntarily and does not disclose to third parties any identifying personal information it collects. Non-personally identifiable information, including health related and non-health related aggregated data, may be disclosed to third parties for a variety of purposes, including improving the content of its sites and the services it offers visitors. By using the Wellness Advisor site, visitors acknowledge that they are 18 years or older. The complete privacy policy statement is available on the Wellness Advisor site.

"Few Web sites provide free access to comprehensive, science-based information on dietary supplements and easy-to-use tools to help people make personalized decisions on what supplements are right for them," said Steven Yannicelli, Ph.D., R.D. "The Wellness Advisor is a great tool, and I encourage site visitors to tell their doctor or personal health care provider about what supplements they take regularly."

About Pharmavite
Founded in 1971, Northridge, Calif.-based Pharmavite Corporation manufactures Nature Made(R) vitamins and minerals, SAM-e, Nature's Resource(R) herbal products, Optimize(TM) fiber/calcium beverages, and other supplements designed to promote health. Recently voted "Manufacturer of the Year" by the national trade publication Nutritional Outlook, and recipient of the 2001 Retail Excellence Award in the OTC-natural health category from Drug Industry News magazine, Pharmavite maintains one of the largest, most sophisticated research and development facilities in the industry and was instrumental in developing Good Manufacturing Practices (GMPs) for supplements. Pharmavite's facilities have been inspected and found to be in compliance with United States Pharmacopoeia's GMPs, the industry's most stringent standards.

Nature Made is America's number one, broadline brand of vitamins and minerals in the food, drug and mass channels. Several of its products carry the medical seal of acceptance from the American Medical Women's Association, the largest medical organization of woman physicians. Nature Made's newly launched Wellness Advisor (NatureMade.com), an online educational initiative, utilizes sophisticated analytical tools to provide consumers with personalized health tips and wellness solutions. Nature's Resource (NaturesResource.com) offers one of the nation's strongest herbal supplement education programs for consumers and medical professionals.

(a) All information is kept confidential -- see privacy policy at www.NatureMade.com..