TAMPA, FL. – (September 5, 2006) -- Vitality Foodservice, Inc. Chief Operating Officer, John Minton, announced today that George Wilson will join Vitality, a beverage provider to the foodservice industry, as Senior Vice President of Supply Chain, to implement a risk management strategy that will ensure the consistent supply of quality orange juice and other key commodities, in the very volatile current environment.

“Some early crop estimates are forecasting the lowest Florida orange juice crop in recent history caused by last year’s hurricanes.  Brazil is also reporting crop damage due to disease.  There is concern, throughout the industry, about the significantly reduced supply of available orange juice solids and the escalating price of those solids,” said Minton.  “Developing a solid strategy that engages key supply partners and reaching long-term agreements is critical in continuing to provide our customers with an uninterrupted supply of superior quality beverages.  George Wilson’s experience in the industry and expertise in futures trading makes him well suited for this critical position,” said Minton.

Wilson began his food career as a military food inspector.  After receiving an MBA degree George worked for Lykes Pasco in Dade City, Florida.  Prior to joining Vitality Foodservice, Inc., he worked in Tampa for Lykes Bros. Inc. as Vice President, Citrus Sales and Risk Management.  George serves on the NYBOT Board of Citrus Advisors and resides with his wife Gail in Seminole Heights.

Vitality Foodservice, Inc. is a worldwide beverage company headquartered in Tampa, FL.  Vitality is best known for providing the foodservice market around the globe with innovative beverages and beverage serving solutions.  For more information, visit www.vitalityfoodservice.com or call 888-863-6726.