PHOENIX  Virgo Publishing, publisher of HSR: Health Supplement Retailer magazine, announced that totalhealth FOR LONGEVITY magazine will be the official Consumer Media Sponsor for HSRs Healthy Product Expo, scheduled for May 6-7, 2006, at the Meadowlands Exposition Center in Secaucus, N.J.

As the Consumer Media Sponsor, totalhealth FOR LONGEVITY magazine's editor and publisher, Lyle Hurd, will play an advisory role in developing the education program at HSRs Healthy Product Expo. The two-day education program features two tracks of sessions, the Product Science Track and the Business Strategies Track.  

"totalhealth FOR LONGEVITY magazine brings a wealth of knowledge and relationships HSRs Healthy Product Expo," said Jon Benninger, director of business development at Virgo Publishing. "The list of totalhealth FOR LONGEVITY'S associate and contributing editors reads like an industry Who's Who, and we look forward to having many of these well-known authors, professors and researchers speak at our event." 

"It is a privilege to be associated with the HSR's Healthy Product Expo. Over the past few years Virgo Publishing and HSR magazine have distinguished themselves as leaders in providing ingredient suppliers, manufacturers and health food stores with incisive information on all facets of management, communication and customer relations within our industry," said Lyle Hurd, publisher and editor, totalhealth FOR LONGEVITY magazine. "HSR's Healthy Product Expo is a natural extension of their mission."

The Product Science Track gives retailers the opportunity to learn from experts and educate staff on answering customer questions about supplement interactions, product recommendations, condition-specific supplements and much more. Confirmed speakers include:
- Hyla Cass, M.D., assistant clinical professor of psychiatry at the UCLA School of Medicine and noted public speaker
- Jacob Teitelbaum, M.D., director of the Annapolis Research Center for Effective CFS/Fibromyalgia Therapies and author of From Fatigued to Fantastic!
- Gene Bruno, MHS, dean of academics, Huntington College of Health Sciences

The Business Strategies Track includes seminars dedicated to informing retailers on how to increase profitability and navigate operations successfully. Capitalizing on consumer trends, creating an online presence, hot new retail technologies and additional topics will be examined. 

In addition to the two-track education program, this Northeast regional event will offer an exhibit hall featuring a variety of products including dietary supplements, functional foods, personal care and many other products consumers need to lead a healthy lifestyle. Healthy product retail decision-makers across all categories including independent retailers, chain health retailers, natural food retailers, herb/botanical retailers, independent and chain pharmacies, supermarkets, grocery stores, wholesalers and distributors will attend.

About HSR: Health Supplement Retailer magazine
With more than 16,000 qualified subscribers, HSR is read by more retailers of dietary supplements than any other industry trade magazine. HSR focuses exclusively on the dietary supplements industry and each issue includes news, feature stories, new product announcements, science and research, interviews and more. HSR celebrated its 10-year anniversary in 2005.

The HSR Web site, www.hsrmagazine.com, compliments the print version with online news postings, online-only exclusive articles, free training and education for retailers on HSRs science-based cover stories, convenient product research, a searchable online buyers guide and more.

About totalhealth FOR LONGEVITY magazine
totalhealth FOR LONGEVITYS editorial mission is to be the timely, comprehensive and definitive voice in wellness, longevity and self-managed natural health and strive to bring readers fresh new information and perspectives to help them consider all the alternatives and make educated decisions in their lives.

Written by recognized professionals and leaders in their fields, totalhealth FOR LONGEVITY presents wellness from the basics to the cutting-edge. Topics explored include proper nutrition through diet and supplementation, new exercise and lifestyle choices, as well as the benefit of having a healthy mental attitude and active philosophical commitment. And the integral roles they play in establishing optimal health, potentiating the immune system, in natural healing and age management. The editorial approach is all-encompassing, covering mind, body and spirit, and providing rich nourishment for all three.

Additional details can be found at www.healthyproductexpo.com. For exhibiting details, contact Jon Benninger at (480) 990-1101 ext. 1108 or jonb@vpico.com. For registration details, call (800) 454-5760 or e-mail marshag@vpico.com.

Virgo Publishing produces the SupplySide Trade Shows and Conferences, the Focus on the Future Executive Conference and Retreat, and the online training Web site nutrilearn.com; and publishes Natural Products INSIDER, Food Product Design and HSR: Health Supplement Retailer magazines.

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