"Our family knows the Florida citrus industry, so it was a natural fit for us to offer quality organic citrus fruit via the web," says founder and CEO Matt McLean. "We've designed the web site to be easy and fun for users to purchase fresh citrus gift fruit."

Products are offered in two sizes: the smaller features a 2/5th bushel of 18-20 pounds of fruit, while the larger is a 4/5th bushel containing 36-38 pounds of fruit. Customers will find appealing product choices under names like "Orange Lovers Delight," "Grapefruits Galore," and "Totally Tangerines".

Not only does Uncle Matt guarantee that his organic citrus fruit is top-quality, he's designed the web site to give customers the ability to "build their own gift box." For example, if a customer clicks on "Grapefruits Galore," they can designate whether they want "Red Grapefruits Only," "White Grapefruits Only," or a combination of the two. "We think customers will enjoy this feature because it personalizes the gift," adds Matt.

With the launch of the new e-commerce "Country Store," the company will continue to add great organic gift fruit ideas to its product line.

Shari Hindman
Integral Marketing
Boulder, Colorado
303.499.9665
sharilhindman1@attbi.com