What on Earth – The Uk’s first organic pizza company has launched a new range of children’s pizza designed to help kiddies go organic and beat the fast food craze and has revealed it is now selling to companies and stores in Europe as well as looking to the US for possible import/export deals.

The children’s pre-made pizza kit offers exhausted mums and dads an easy meal for children – each box contains 5 mini organic pizzas just the right size for a dinner or lunch.

The business sells into France and the company bosses have just returned from the USA from talks with organic businesses regarding import/export deals into the growing organic UK retail market which was worth £1 billion last year.

There are 3 types of boxes include five pizzas.

The boxes have cool names kids can associate with – parents and children can choose from: Maggie and Rita – a box of tomato, mozzarella and basil pizzas, Fun Guy – a mushroom and cheese pizzas and Oinker – a ham and cheese pizzas.

The pizzas are five inches wide - just the size that can be eaten by kiddies.

They’re made from totally organic products and can be frozen and taken from the freezer to make a quick meal.

“For mums and dads harassed after a hard days work the pizzas are an easy option for the dinner for children. For kids the funky packaging and the chance to eat a pizza means no complaining about dinner, “ said What on Earth Managing Director, Jeremy Jaffe.

“Kids love to go to the freezer and select a pizza of choice from one of to boxes mum and dad have purchased.”

What on Earth decided to make the children’s pizzas after realising more and more children only wanted to eat fast food. Parents however didn’t want their children eating product that was unhealthy.

“We decided that organic mini pizzas would work perfectly. The product is organic and healthy. The fat content is low and it’s fun eating,” said Jeremy.

Jeremy and business partner Rolf De Polla decided to market the pizzas in boxes of 5 with cool kid friendly labelling so they could choose them from the supermarket shelf and not feel mum or dad was making them eat ‘healthy’ food.

“The great thing is the pizzas are healthy and kids love them.”

The latest research shows more and more parents want their children to adopt more healthy eating habits but getting them to turn away from fast food giants on the high street is a nightmare.

“Our kiddie pizza boxes are just the ticket…child friendly and a parent problem solver.”

The pizza boxes are now on sale in 10 stores and What on Earth is now being approached my major retailers to stock the boxes.

What on Earth was set up by 2 London men, who could not get a high quality organic pizza and so instead of complaining set up their own company. What on Earth now sells a range of adult organic pizzas in a range of sizes, organic pre-packed salad bags and children’s pizzas.

The company also sells direct via mail order and is based in Battersea, London and also deals with companies in Europe and the USA.