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- Naturade Significantly Strengthens Balance Sheet; Receives $2.5 Million in Capital from Westgate Equity Partners, L.P.
- Natrol Appoints Vincent Andrich VP Sales for Prolab Division
- Vermont Pure Holdings, Ltd. Announces Record Fiscal Year 2001 Results
- Body Shop Reports 24.8 Mil Euro Sales Revenues
- Spectrum Organic Products Responds to FDA Letter Regarding Use of Non-GMO Seal on Canola Oil Label
- Supplement Group Targets Consumer Education
- Advanced Nutraceuticals, Inc. Announces 2001 Year End Results And Additional Financing
- ADM Awarded Nutraceuticals Patent Patent Creates Proprietary Position for ADM in Fast-Growing Nutraceutical Market
- Tantivy Sciences Obtains Exclusive License to Unique Nutraceutical Products
- Top GNC Executives Tour Pittsburgh Market to Present New Business Plan and Expansion Possibilities; Meeting will focus on new business strategies and growth
- Nutrition 21 Receives Patent For the Nutritional Treatment of Type 2 Diabetes; Patent Presents New Pharmaceutical Licensing Opportunities
- ConsumerLab.com Finds Most B-vitamin Supplements Contain What They Claim, But Often Exceed Safe Levels - Consumers Cautioned to Be Aware of Side Effects with High Dose Products
- Nutraceutix, Inc., Nutravite Announcement Commercial Availability of CDT™ Glucosamine for Canadian Marketplace
- Harvey Kamil Appointed President of NBTY, Inc. - Scott Rudolph to Continue as Chairman and CEO
- drugstore.com Expects to Reach Profitability Target in 2003
- Human Genome Project Leads to Innovative Healthcare
- NPIcenter’s Career Center targets nutraceutical Industry
- Adding Vitamin C To Certain Drugs May Help Treat Alzheimer's, Other Brain Disorders
- Adding Vitamin C To Certain Drugs May Help Treat Alzheimer's, Other Brain Disorders
- Editorial: An Exercise in Synergy
- NBTY, Inc. Appoints Harvey Kamil President, Scott Rudolph To Continue As Chairman And CEO
- Ross Products to Launch Infant Formula Supplemented With Two New Fatty Acids
- Ross Products to Launch Infant Formula Supplemented With Two New Fatty Acids
- Ross Products to Launch Infant Formula Supplemented With Two New Fatty Acids
- LignisulMSM vs Naproxen for Osteoarthritis Clinical Trial Gets Underway
- Natural Health Trends Corp. Launches Lexxus Taiwan
- FDA Presents Compliance Guide for Structure/Function Claims
- New TrimFit® Bars Redefine Energy Bar Category
- New TrimFit® Bars Redefine Energy Bar Category
- Probiata® Offers Safe, Natural and Effective Alternative
- Alive & Well with Michelle Harris
- Be Well and Get Rewarded! Find Personalized Wellness Solutions and Earn Free Vitamins at NatureMade.com
- Consumers Search for Healthy Cleaning Products That Work
- Nordic Naturals: Omega 3 Fatty Acids
- Cyanotech Names Bob Capelli as Director of Sales
- Iron-Tek(TM) Introduces New Essential Muscle Lipids Product
Product contains fatty acids through a combination of fish, flax and borage oils.
- Iron-Tek(TM) Introduces New Essential Muscle Lipids Product
Product contains fatty acids through a combination of fish, flax and borage oils.
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- Organic Granola Company Is Feeling Their Oats
The Rise of the Organic Movement, the Fizzle of the Low-Carb Diet Fad and the Emerging Whole Grains Trend Have GrandyOats’ Granola & Trail Mix Sales Going “Nuts”
- 2004 Sports Nutrition & Weight Loss Sales Up 14% to $15.6 billion
Report forecasts that SNWL products will sustain compound annual growth rates of 5-7% the next 8 years, reaching sales of $22.8 billion in 2013.
- 2004 Sports Nutrition & Weight Loss Sales Up 14% to $15.6 billion
Report forecasts that SNWL products will sustain compound annual growth rates of 5-7% the next 8 years, reaching sales of $22.8 billion in 2013.
- 2004 Sports Nutrition & Weight Loss Sales Up 14% to $15.6 billion
Report forecasts that SNWL products will sustain compound annual growth rates of 5-7% the next 8 years, reaching sales of $22.8 billion in 2013.
- 2004 Sports Nutrition & Weight Loss Sales Up 14% to $15.6 billion
Report forecasts that SNWL products will sustain compound annual growth rates of 5-7% the next 8 years, reaching sales of $22.8 billion in 2013.
- 2004 Sports Nutrition & Weight Loss Sales Up 14% to $15.6 billion
Report forecasts that SNWL products will sustain compound annual growth rates of 5-7% the next 8 years, reaching sales of $22.8 billion in 2013.
- 2004 Sports Nutrition & Weight Loss Sales Up 14% to $15.6 billion
Report forecasts that SNWL products will sustain compound annual growth rates of 5-7% the next 8 years, reaching sales of $22.8 billion in 2013.
- 2004 Sports Nutrition & Weight Loss Sales Up 14% to $15.6 billion
Report forecasts that SNWL products will sustain compound annual growth rates of 5-7% the next 8 years, reaching sales of $22.8 billion in 2013.
- Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs National Distribution
Company has signed an agreement with Europa Sports Products, Inc. for national distribution of its JavaFit(R) functional gourmet coffee.
- Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs National Distribution
Company has signed an agreement with Europa Sports Products, Inc. for national distribution of its JavaFit(R) functional gourmet coffee.
- Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs National Distribution
Company has signed an agreement with Europa Sports Products, Inc. for national distribution of its JavaFit(R) functional gourmet coffee.
- Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs National Distribution
Company has signed an agreement with Europa Sports Products, Inc. for national distribution of its JavaFit(R) functional gourmet coffee.
- AST Sports Science Launches MHC 750(TM)
Company introduces MHC 750(TM) or Myosin Heavy Chain, targeted at stimulating muscle synthesis and preventing muscles from breaking down during intense exercise.
- AST Sports Science Launches MHC 750(TM)
Company introduces MHC 750(TM) or Myosin Heavy Chain, targeted at stimulating muscle synthesis and preventing muscles from breaking down during intense exercise.
- AST Sports Science Launches MHC 750(TM)
Company introduces MHC 750(TM) or Myosin Heavy Chain, targeted at stimulating muscle synthesis and preventing muscles from breaking down during intense exercise.
- AST Sports Science Launches MHC 750(TM)
Company introduces MHC 750(TM) or Myosin Heavy Chain, targeted at stimulating muscle synthesis and preventing muscles from breaking down during intense exercise.
- AST Sports Science Launches MHC 750(TM)
Company introduces MHC 750(TM) or Myosin Heavy Chain, targeted at stimulating muscle synthesis and preventing muscles from breaking down during intense exercise.
- AST Sports Science Launches MHC 750(TM)
Company introduces MHC 750(TM) or Myosin Heavy Chain, targeted at stimulating muscle synthesis and preventing muscles from breaking down during intense exercise.
- Celsius(TM) Soft Drink Presented at International Society of Sports Nutrition Conference
Research indicates that drinking one 12-ounce bottle of Celsius increases metabolism by more than 12 percent over a 3 hour period,
- Celsius(TM) Soft Drink Presented at International Society of Sports Nutrition Conference
Research indicates that drinking one 12-ounce bottle of Celsius increases metabolism by more than 12 percent over a 3 hour period,
- Celsius(TM) Soft Drink Presented at International Society of Sports Nutrition Conference
Research indicates that drinking one 12-ounce bottle of Celsius increases metabolism by more than 12 percent over a 3 hour period,
- Celsius(TM) Soft Drink Presented at International Society of Sports Nutrition Conference
Research indicates that drinking one 12-ounce bottle of Celsius increases metabolism by more than 12 percent over a 3 hour period,
- Celsius(TM) Soft Drink Presented at International Society of Sports Nutrition Conference
Research indicates that drinking one 12-ounce bottle of Celsius increases metabolism by more than 12 percent over a 3 hour period,
- Celsius(TM) Soft Drink Presented at International Society of Sports Nutrition Conference
Research indicates that drinking one 12-ounce bottle of Celsius increases metabolism by more than 12 percent over a 3 hour period,
- TMR Introduces New Product For Summer
Company adds Orange Blast flavor to its Electrolyte Stamina Power Pak line of electrolyte replacement supplements.
- TMR Introduces New Product For Summer
Company adds Orange Blast flavor to its Electrolyte Stamina Power Pak line of electrolyte replacement supplements.
- TMR Introduces New Product For Summer
Company adds Orange Blast flavor to its Electrolyte Stamina Power Pak line of electrolyte replacement supplements.
- TMR Introduces New Product For Summer
Company adds Orange Blast flavor to its Electrolyte Stamina Power Pak line of electrolyte replacement supplements.
- TMR Introduces New Product For Summer
Company adds Orange Blast flavor to its Electrolyte Stamina Power Pak line of electrolyte replacement supplements.
- TMR Introduces New Product For Summer
Company adds Orange Blast flavor to its Electrolyte Stamina Power Pak line of electrolyte replacement supplements.
- Ladislav Pataki to Head Research and Development at Ameritech International Corp.
Ladislav Pataki, PhD, CSc, ISASc has been appointed Director of Research and Development at Ameritech International Corp. Dr. Pataki developed both the PowerLean and NutrLife health and wellness lines of products recently purchased by Ameritech.
- Ladislav Pataki to Head Research and Development at Ameritech International Corp.
Ladislav Pataki, PhD, CSc, ISASc has been appointed Director of Research and Development at Ameritech International Corp. Dr. Pataki developed both the PowerLean and NutrLife health and wellness lines of products recently purchased by Ameritech.
- Ladislav Pataki to Head Research and Development at Ameritech International Corp.
Ladislav Pataki, PhD, CSc, ISASc has been appointed Director of Research and Development at Ameritech International Corp. Dr. Pataki developed both the PowerLean and NutrLife health and wellness lines of products recently purchased by Ameritech.
- Ladislav Pataki to Head Research and Development at Ameritech International Corp.
Ladislav Pataki, PhD, CSc, ISASc has been appointed Director of Research and Development at Ameritech International Corp. Dr. Pataki developed both the PowerLean and NutrLife health and wellness lines of products recently purchased by Ameritech.
- Ladislav Pataki to Head Research and Development at Ameritech International Corp.
Ladislav Pataki, PhD, CSc, ISASc has been appointed Director of Research and Development at Ameritech International Corp. Dr. Pataki developed both the PowerLean and NutrLife health and wellness lines of products recently purchased by Ameritech.
- Ladislav Pataki to Head Research and Development at Ameritech International Corp.
Ladislav Pataki, PhD, CSc, ISASc has been appointed Director of Research and Development at Ameritech International Corp. Dr. Pataki developed both the PowerLean and NutrLife health and wellness lines of products recently purchased by Ameritech.
- Ladislav Pataki to Head Research and Development at Ameritech International Corp.
Ladislav Pataki, PhD, CSc, ISASc has been appointed Director of Research and Development at Ameritech International Corp. Dr. Pataki developed both the PowerLean and NutrLife health and wellness lines of products recently purchased by Ameritech.
- Ladislav Pataki to Head Research and Development at Ameritech International Corp.
Ladislav Pataki, PhD, CSc, ISASc has been appointed Director of Research and Development at Ameritech International Corp. Dr. Pataki developed both the PowerLean and NutrLife health and wellness lines of products recently purchased by Ameritech.
- TMR Launches Elete Electrolyte Add-In
Utah company adds a new electrolyte replacement to its line of products for hydration during mild or intense physical activity
- TMR Launches Elete Electrolyte Add-In
Utah company adds a new electrolyte replacement to its line of products for hydration during mild or intense physical activity
- TMR Launches Elete Electrolyte Add-In
Utah company adds a new electrolyte replacement to its line of products for hydration during mild or intense physical activity
- TMR Launches Elete Electrolyte Add-In
Utah company adds a new electrolyte replacement to its line of products for hydration during mild or intense physical activity
- TMR Launches Elete Electrolyte Add-In
Utah company adds a new electrolyte replacement to its line of products for hydration during mild or intense physical activity
- TMR Launches Elete Electrolyte Add-In
Utah company adds a new electrolyte replacement to its line of products for hydration during mild or intense physical activity
- TMR Launches Elete Electrolyte Add-In
Utah company adds a new electrolyte replacement to its line of products for hydration during mild or intense physical activity
- TMR Launches Elete Electrolyte Add-In
Utah company adds a new electrolyte replacement to its line of products for hydration during mild or intense physical activity
- Health Supplement Industry Challenges FDA to Enforce Laws Against Steroids in Supplements
AHPA, NNFA and UNPA urge athletes who allege that positive tests for steroids are due to contaminated supplements to release the names
of products and analytical results and ask FDA to act promptly to investigate any identified product.
- Health Supplement Industry Challenges FDA to Enforce Laws Against Steroids in Supplements
AHPA, NNFA and UNPA urge athletes who allege that positive tests for steroids are due to contaminated supplements to release the names
of products and analytical results and ask FDA to act promptly to investigate any identified product.
- Health Supplement Industry Challenges FDA to Enforce Laws Against Steroids in Supplements
AHPA, NNFA and UNPA urge athletes who allege that positive tests for steroids are due to contaminated supplements to release the names
of products and analytical results and ask FDA to act promptly to investigate any identified product.
- Health Supplement Industry Challenges FDA to Enforce Laws Against Steroids in Supplements
AHPA, NNFA and UNPA urge athletes who allege that positive tests for steroids are due to contaminated supplements to release the names
of products and analytical results and ask FDA to act promptly to investigate any identified product.
- Health Supplement Industry Challenges FDA to Enforce Laws Against Steroids in Supplements
AHPA, NNFA and UNPA urge athletes who allege that positive tests for steroids are due to contaminated supplements to release the names
of products and analytical results and ask FDA to act promptly to investigate any identified product.
- iSatori Technologies Introduces H+Blocker(TM)
H+Blocker(TM) presented as a carnosine synthesizer in skeletal muscle, targeted at blocking the release of H+ ions and preventing the decrease in pH.
- iSatori Technologies Introduces H+Blocker(TM)
H+Blocker(TM) presented as a carnosine synthesizer in skeletal muscle, targeted at blocking the release of H+ ions and preventing the decrease in pH.
- iSatori Technologies Introduces H+Blocker(TM)
H+Blocker(TM) presented as a carnosine synthesizer in skeletal muscle, targeted at blocking the release of H+ ions and preventing the decrease in pH.
- iSatori Technologies Introduces H+Blocker(TM)
H+Blocker(TM) presented as a carnosine synthesizer in skeletal muscle, targeted at blocking the release of H+ ions and preventing the decrease in pH.
- iSatori Technologies Introduces H+Blocker(TM)
H+Blocker(TM) presented as a carnosine synthesizer in skeletal muscle, targeted at blocking the release of H+ ions and preventing the decrease in pH.
- iSatori Technologies Introduces H+Blocker(TM)
H+Blocker(TM) presented as a carnosine synthesizer in skeletal muscle, targeted at blocking the release of H+ ions and preventing the decrease in pH.
- Top Triathlete Chris Lieto Attributes Success To Astavita
Top contender for the Ironman World Championship attributes success to Astavita.
- Top Triathlete Chris Lieto Attributes Success To Astavita
Top contender for the Ironman World Championship attributes success to Astavita.
- Frost & Sullivan Honours GAT Food Essentials GmbH With European Functional Food & Beverage Microencapsulation Technology Innovation Award
The 2009 Frost & Sullivan European Functional Food & Beverage Microencapsulation Technology Innovation Award has been presented to GAT Food Essentials GmbH in recognition of its proprietary wowCAPS(R) technology.
- Frost & Sullivan Honours GAT Food Essentials GmbH With European Functional Food & Beverage Microencapsulation Technology Innovation Award
The 2009 Frost & Sullivan European Functional Food & Beverage Microencapsulation Technology Innovation Award has been presented to GAT Food Essentials GmbH in recognition of its proprietary wowCAPS(R) technology.
- Frost & Sullivan Honours GAT Food Essentials GmbH With European Functional Food & Beverage Microencapsulation Technology Innovation Award
The 2009 Frost & Sullivan European Functional Food & Beverage Microencapsulation Technology Innovation Award has been presented to GAT Food Essentials GmbH in recognition of its proprietary wowCAPS(R) technology.
- BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates
Bio-Extraction Inc., has announced that it has completed the self-affirmation process to qualify its specialty canola protein products, Isolexx(TM) and Vitalexx(TM), as self-affirmed GRAS for their intended use in various foods and beverages, thus providing a basis for the sale of these products in the United States when commercial production commences in Q1 2010.
- BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates
Bio-Extraction Inc., has announced that it has completed the self-affirmation process to qualify its specialty canola protein products, Isolexx(TM) and Vitalexx(TM), as self-affirmed GRAS for their intended use in various foods and beverages, thus providing a basis for the sale of these products in the United States when commercial production commences in Q1 2010.
- BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates
Bio-Extraction Inc., has announced that it has completed the self-affirmation process to qualify its specialty canola protein products, Isolexx(TM) and Vitalexx(TM), as self-affirmed GRAS for their intended use in various foods and beverages, thus providing a basis for the sale of these products in the United States when commercial production commences in Q1 2010.
- BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates
Bio-Extraction Inc., has announced that it has completed the self-affirmation process to qualify its specialty canola protein products, Isolexx(TM) and Vitalexx(TM), as self-affirmed GRAS for their intended use in various foods and beverages, thus providing a basis for the sale of these products in the United States when commercial production commences in Q1 2010.
- BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates
Bio-Extraction Inc., has announced that it has completed the self-affirmation process to qualify its specialty canola protein products, Isolexx(TM) and Vitalexx(TM), as self-affirmed GRAS for their intended use in various foods and beverages, thus providing a basis for the sale of these products in the United States when commercial production commences in Q1 2010.
- BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates
Bio-Extraction Inc., has announced that it has completed the self-affirmation process to qualify its specialty canola protein products, Isolexx(TM) and Vitalexx(TM), as self-affirmed GRAS for their intended use in various foods and beverages, thus providing a basis for the sale of these products in the United States when commercial production commences in Q1 2010.
- BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates
Bio-Extraction Inc., has announced that it has completed the self-affirmation process to qualify its specialty canola protein products, Isolexx(TM) and Vitalexx(TM), as self-affirmed GRAS for their intended use in various foods and beverages, thus providing a basis for the sale of these products in the United States when commercial production commences in Q1 2010.
- BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates
Bio-Extraction Inc., has announced that it has completed the self-affirmation process to qualify its specialty canola protein products, Isolexx(TM) and Vitalexx(TM), as self-affirmed GRAS for their intended use in various foods and beverages, thus providing a basis for the sale of these products in the United States when commercial production commences in Q1 2010.
- BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates
Bio-Extraction Inc., has announced that it has completed the self-affirmation process to qualify its specialty canola protein products, Isolexx(TM) and Vitalexx(TM), as self-affirmed GRAS for their intended use in various foods and beverages, thus providing a basis for the sale of these products in the United States when commercial production commences in Q1 2010.
- Synergy Flavors Invests in Sensory Flavor Profiling Research
Synergy Flavors has commissioned a new research program at North Carolina State University to study the sensory profiles of a range of protein ingredients.
- Synergy Flavors Invests in Sensory Flavor Profiling Research
Synergy Flavors has commissioned a new research program at North Carolina State University to study the sensory profiles of a range of protein ingredients.
- Synergy Flavors Invests in Sensory Flavor Profiling Research
Synergy Flavors has commissioned a new research program at North Carolina State University to study the sensory profiles of a range of protein ingredients.
- Synergy Flavors Invests in Sensory Flavor Profiling Research
Synergy Flavors has commissioned a new research program at North Carolina State University to study the sensory profiles of a range of protein ingredients.
- Synergy Flavors Invests in Sensory Flavor Profiling Research
Synergy Flavors has commissioned a new research program at North Carolina State University to study the sensory profiles of a range of protein ingredients.
- Beat Crazy Cocoa Prices with Synergy's Chocolate Flavors
Synergy Flavors Inc., has announced their chocolate flavors offer a versatile solution for cocoa reduction and can be used as cocoa extenders.
- Beat Crazy Cocoa Prices with Synergy's Chocolate Flavors
Synergy Flavors Inc., has announced their chocolate flavors offer a versatile solution for cocoa reduction and can be used as cocoa extenders.
- Beat Crazy Cocoa Prices with Synergy's Chocolate Flavors
Synergy Flavors Inc., has announced their chocolate flavors offer a versatile solution for cocoa reduction and can be used as cocoa extenders.
- Beat Crazy Cocoa Prices with Synergy's Chocolate Flavors
Synergy Flavors Inc., has announced their chocolate flavors offer a versatile solution for cocoa reduction and can be used as cocoa extenders.
- Beat Crazy Cocoa Prices with Synergy's Chocolate Flavors
Synergy Flavors Inc., has announced their chocolate flavors offer a versatile solution for cocoa reduction and can be used as cocoa extenders.
- Beat Crazy Cocoa Prices with Synergy's Chocolate Flavors
Synergy Flavors Inc., has announced their chocolate flavors offer a versatile solution for cocoa reduction and can be used as cocoa extenders.
- Beat Crazy Cocoa Prices with Synergy's Chocolate Flavors
Synergy Flavors Inc., has announced their chocolate flavors offer a versatile solution for cocoa reduction and can be used as cocoa extenders.
- NPI Daily - Top of The News for Nov. 20, 2009 - FDA Issues 22 Warning Letters to Website Operators
Frost & Sullivan Honours GAT Food Essentials GmbH With European Functional Food & Beverage Microencapsulation Technology Innovation Award; Synergy Flavors Invests in Sensory Flavor Profiling Research; FDA Issues 22 Warning Letters to Website Operators; Nordic Naturals Ultimate Omega™ First Fish Oil to Participate in NFL/NFLPA Sports Nutrition Label Certification Program; BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates; New Organic Berry Whole Food Energy Bar from Amazing Grass Delivers Whole Food Nutrition; Beat Crazy Cocoa Prices with Synergy's Chocolate Flavors
- NPI Daily - Top of The News for Nov. 20, 2009 - FDA Issues 22 Warning Letters to Website Operators
Frost & Sullivan Honours GAT Food Essentials GmbH With European Functional Food & Beverage Microencapsulation Technology Innovation Award; Synergy Flavors Invests in Sensory Flavor Profiling Research; FDA Issues 22 Warning Letters to Website Operators; Nordic Naturals Ultimate Omega™ First Fish Oil to Participate in NFL/NFLPA Sports Nutrition Label Certification Program; BioExx Achieves Self-Affirmed GRAS Status for Protein Isolates; New Organic Berry Whole Food Energy Bar from Amazing Grass Delivers Whole Food Nutrition; Beat Crazy Cocoa Prices with Synergy's Chocolate Flavors
- Heart Health Alert: Niacin May Reverse Hardening of the Arteries
- Heart Health Alert: Niacin May Reverse Hardening of the Arteries
- Heart Health Alert: Niacin May Reverse Hardening of the Arteries
- Heart Health Alert: Niacin May Reverse Hardening of the Arteries
- Spotlight on Savory Side Dishes
- Spotlight on Savory Side Dishes
- Spotlight on Savory Side Dishes
- Another Reason to Choose Healthy Lifestyle Habits
- Another Reason to Choose Healthy Lifestyle Habits
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PARK CITY, Utah -- TUFF GUYZ Corporation announced today the official launch of its premium line of vitamin fortified isotonic beverages called TUFF GUYZ™ Sports Drink.
The TUFF GUYZ Sports Drink is the brainchild of Brad Weidman, who is also the driving force behind Tough Guy Films, an entertainment company known for its ground breaking 3D, comic book and anime sports characters. Weidman is now gearing up his beverage company to take on the two big sports drink giants ...Gatorade® and Powerade®.
With the backdrop of the health-conscious mountain bikers and snowboarders in Park City, TUFF GUYZ Sports Drinks™ came to fruition. "I always felt that sports drinks were a functional drink but they didn't taste all that good" says Weidman, "We worked very hard to create the winning combination of great taste, a blast of vitamins, and no salty after taste. Best of all, Moms can feel great about giving TUFF GUYZ to their kids."
Mr. Weidman combined his previous success in the beverage and entertainment industry to create this new breed of isotonic beverage targeted to meet the demand of an untapped youth market. The TUFF GUYZ brand name combined with high-impact animated "street" athletes was a natural. Derived from the sports characters in his films, Mr. Weidman created a beverage that would appeal to the tough guy in all of us.
Weidman got his inspiration for the TUFF GUYZ concept from his father, who like most dads teach their sons and daughters to be proud, work hard, play hard, and stay tough, even in the hardest of times.
The labels on the TUFF GUYZ Sports Drinks feature action packed characters that look like they come from a comic book action adventure movie. The characters come from Weidman's treasure chest of film characters. The labels by design identify with the athlete in all of us, the "street" athlete. In addition to the athletes that are currently on the TUFF GUYZ package, the company vows to keep introducing a flow of new characters to keep the brand exciting and fresh.
The TUFF GUYZ Sports drinks pack a high performance blend of B and E vitamins. An 8-ounce serving includes 25% of the USRDA of B12, B6, B5, B3 and E. Made from all 100% natural flavors, TUFF GUYZ is a non-carbonated, electrolyte isotonic drink designed to rehydrate, vitamize and refresh. TUFF GUYZ has no preservatives. Initially available in five natural blazing fruit flavors: Orange Mango Fire [Basketball], Citrus Berry Blue Fire [Football], Lemon Lime Green Fire [Skateboard], Grape Berry Deep Purple Fire [Easy Rider] and Fruit Punch Red Fire [Soccer] with more to come.
Tuff Guyz Sports Drinks are packed in 20 oz. plastic bottles with sharp anime/comic book film graphics and a crisp, bold typeface on its labels. Video gamers will easily relate with the label and recognize its "I" rating for Ice Cold Quencher, similar to the video game rating system.
"With an authentic isotonic sports beverage from a taste, ingredients and nutraceutical standpoint, TUFF GUYZ Sports Drink is poised to become a major player, that may score big time in promoting good health," says Richard H. Davis, President of Beverage Marketing USA, Inc., "By offering a graphic anime alternative to what's out there the guys at TUFF GUYZ could have the next Gatorade on their hands."
Consumers can soon be on the lookout for the new TUFF GUYZ website, currently under construction. The site will include information on TUFF GUYZ products, promotions, comic book and movie releases, and most important....where to find an ice cold TUFF GUYZ.
CONTACT:
TUFF GUYZ Corporation
Richard Charca, VP of Marketing,
Stephen Wisely, TUFF GUYZ Athlete and Spokesperson, 435/615-8002 |