Founded in 1977, The Vitamin Shoppe opened its first retail store in New York City and has grown into locations in 11 states across the country, a national monthly catalog and an extensive website (www.VitaminShoppe.com).

As part of the celebration of its 100th location, The Vitamin Shoppe is donating $2,000 each to the Police Department and Emergency Services Department and $1,000 to the Mayor's new Community Foundation, which supports cultural activities in the area.

Jeffrey Horowitz, Founder and Chief Executive Officer of The Vitamin Shoppe, stated "I am proud to mark this milestone event in our headquarter's state, and to donate $5,000 to the community as a thank you for their support and to acknowledge their valuable contribution.

We look forward to expanding our New Jersey heritage and being a part of the Princeton and West Windsor community."

The Vitamin Shoppe offers customers discounted pricing, excellent customer service and a superior selection of more than 18,000 items from over 400 national brands, including The Vitamin Shoppe(R) brand. Other popular name brands offered at The Vitamin Shoppe include: Twinlab, Country Life, Gary Null, Natrol, EAS, Met-Rx, Nature's Way, Solgar, and Atkins, among hundreds of others.

"Since The Vitamin Shoppe began in 1977, our goal has always been to offer health-minded customers the largest selection of vitamins, minerals and supplements at discounted prices," commented Tom Tolworthy, President, The Vitamin Shoppe. "Our success in the industry is a result of our passion for offering the most comprehensive selection of nutritional products for healthy living."

The Vitamin Shoppe's new store in Princeton is in front of the Nassau Park Shopping Center, a one million square foot retail development, which is one of the largest in New Jersey. Existing tenants at the Nassau Park Shopping Center include Wal-Mart, Home Depot, Target and Wegmans. This location will be the 12th store for The Vitamin Shoppe in New Jersey.

The company's 100th store is located at:
731 Nassau Park Boulevard
West Windsor Nassau Park Shopping Center
Princeton, NJ 08540
Phone: (609) 716-9400
Store Hours: Monday-Friday 9:00am-9:00pm;
Saturday 9:00am-9:00pm;
Sunday 11:00am-6:00pm

With 100 stores nationwide, The Vitamin Shoppe is one of the largest specialty retailers and direct marketers of nutritional products in the country. Founded in 1977, The Vitamin Shoppe, through its national network of stores, monthly catalog and website (www.vitaminshoppe.com), offers the industry's most complete product line of brand name vitamins, nutrition supplements, literature, homeopathic remedies and other health-related products.

The Vitamin Shoppe is known for its discount prices, excellent customer service and superb selection of more than 18,000 items from over 400 national brands.

CONTACT: The Vitamin Shoppe
Denise Treco,
201/210-3071
dtreco@vitaminshoppe.com
or
MDB&A
Stephanie Wessel, 908/781-6420
stephanie@mdba-pr.com

SOURCE: The Vitamin Shoppe