Astoria, New York (January 28, 2003) Surya Nature, Inc. is pleased to announce the introduction of its Surya Henna line of products for coloring and treating the hair including Surya Henna Powder 100% plant product and Surya Henna Cream, which does not contain peroxide, ammonia or heavy metals. Surya Henna products are unique because they are based on the science of Ayurveda and include the use of herbs and fruits from Amazonia (Brazil) and India. “These plants revitalize, nourish and condition the hair while providing semi-permanent hair color without the use of harsh chemicals. They can even be used by people that have chemical sensitivities,” says Clelia Angelon, President and Founder. All Surya Henna formulas use henna that is grown on an exclusive plantation in India under strict quality control. In addition, the company uses advanced European technology to manufacture products that both color and treat the hair. Modern drying and grinding processes are used honoring both nature and Ayurvedic science. The raw materials are then tested for efficacy in laboratories in the U.S., England, India and Brazil. The cream and the powder are available in 10 different shades.

Surya Nature was incorporated in 1995 as the U.S. branch of the Vedic Hindus Company, which has been operating successfully in Brazil for the last 25 years supplying cosmetics founded on the essence of internal beauty. The products were first introduced to the beauty supply industry and are now being offered in the natural products arena. According to Colin Lively, former hair color director at Elizabeth Arden Red Door Salon in New York City and now in his own salon, “There is a growing concern about the effects of hair color on the body especially among pregnant women. When a natural product is requested by my clients, I always use Surya Henna as I have found it to be the best natural hair coloring formula in the category.” Clelia feels that the introduction into the natural products industry is a perfect fit “as the company upholds human rights, animal rights and environmental values.” As part of its mission, Surya Nature embraces the Ayurvedic principle: Know how to live in harmony with nature and oneself using elements that do not harm the body.

Surya Henna products are available at health food stores and beauty supply outlets throughout the United States.

################