ADA, Mich., Aug 22, 2005 /PRNewswire via COMTEX/ -- What's yummy and gummy and comes from the sea? New NUTRILITE(R) BRAINIUMS DHA(TM), the first and only DHA gummy and tasty Omega-3 supplement for kids.

NUTRILITE BRAINIUMS DHA is a fun, kid-tested, sweet lemon-flavored gummy that offers a natural source of Omega-3s, fatty acids that are the building blocks of every living cell in the human body and required for optimal function of the cells. BRAINIUMS DHA offers two important Omega-3s, DHA and EPA. DHA helps support optimal memory, learning, and concentration. EPA supports physical health within joints for mobility and flexibility.

Omega-3s are abundant in ocean fish, but many people in North America don't eat a lot of fish. Kids especially tend to avoid fish -- unless it's in the form of sticks -- as they often dislike the taste of seafood. This could explain why the average American diet contains less than 200 mg of EPA and DHA. According to experts, those of us not currently consuming at least two meals of fatty fish per week may benefit from a supplement rich in DHA. Many DHA supplements, however, come in liquid form and have a fishy taste. With no artificial colors, flavors, or preservatives, and nothing fishy to mix, stir, or drink, BRAINIUMS DHA is easy to eat, for kids and adults alike.

Consumers concerned about PCBs or other contaminants sometimes found in ocean fish can rest assured with NUTRILITE BRAINIUMS DHA. NUTRILITE scientists voluntarily joined with 23 other international companies, under the guidance of the Council for Responsible Nutrition, to develop standards for ensuring a supply of consistent, high-quality raw materials. Applying those standards, NUTRILITE starts with high-quality fish oils from ocean fish like anchovy, mackerel, and sardines. These oils then undergo a proprietary six- step process to extract the Omega-3s and purify them. Finally, NUTRILITE scientists test the refined oil for purity and stability.

About NUTRILITE

NUTRILITE is the world's leading brand of vitamins, minerals, and dietary supplements, based on 2004 sales*. NUTRILITE is completely committed to total quality control of its plant concentrates from seed to tablet, it's the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms, located in California, Washington, Mexico, and Brazil.

NUTRILITE products are available exclusively through Independent Business Owners (IBOs) powered by Quixtar. For more information on NUTRILITE products, history, farming and manufacturing practices, visit http://www.nutrilite.com . To order NUTRILITE products, visit http://www.quixtar.com .

About Quixtar

According to Internet Retailer, Quixtar is the leading Health & Beauty retailer online and 14th overall, based on web sales. Since 1999, IBOs powered by Quixtar have generated more than $4.2 billion in sales plus nearly $320 million for Partner Stores, earning in excess of $1.37 billion in bonuses and other incentives.

Based near Grand Rapids, Mich., Quixtar currently supports the efforts of independent business owners in the U.S., Canada, Puerto Rico, and various trust territories and independent island nations in the Pacific and Atlantic Oceans and Caribbean Sea. Quixtar Canada Corp. headquarters are located in London, Ontario Canada.

*Based on a survey of global vitamin and dietary supplement brands conducted by Euromonitor International.