As Natural Markets Such as Whole Foods and Wild Oats Rush to Add a Low Carb Section to Their Offering, Beverly Hills Based Pure Foods is Doing Just the Opposite

BEVERLY HILLS, Calif., Mar 10, 2004 (BUSINESS WIRE) -- As major supermarket chains, natural markets and even 7-11 move quickly to add low carb sections in their stores, Pure Foods Low Carb Markets is reacting to customer demand and on Monday, March 15th, is adding 25 natural frozen and packaged products to its two low carb markets in Beverly Hills and Santa Monica, CA.

"In an effort to fulfill our customers' requests, we will begin to carry 25 of the top selling natural food products," said Pure Foods Co-Founder Brad Saltzman. While our customers are coming to purchase sugar free or low carb products, they are also asking for certain natural products," said Saltzman.

Some of the new products include assorted flavored Kettle chips, Pamela's all natural chocolate brownie mix, Image free range fat free chicken and vegetable broths, Amy's vegetable barley soup, Amy's lentil soup, Amy's black bean vegetarian soup, Amy's frozen macaroni and cheese entree, Van's all natural frozen waffles, Amy's frozen brown rice vegetable bowl, Amy's stuffed pasta shells, Amy's bean, rice and cheese burrito and Nature's Path flax cereal.

While Saltzman and his partners feel that low carb is not a fad, they also believe in expanding their selections to meet their customers' demands.

Pure Foods, LLC is a privately held Beverly Hills based low carb company that announced Friday they are rolling out the first and only low carb vending machines in the country. The company is also creating a chain of low carb cafes in Southern California this year.