Guava, Mango and Strawberry/Banana Keyed to Fastest  Growing Juice Drink Segment

Dade City, Fla. – (February 6, 2004) – With a sharp eye on the fastest growing juice drink market segment, Pasco Beverage Company has announced introduction of its Frozen Nectar’s in the three most popular flavors: Guava, Mango and Strawberry Banana.

"The Hispanic market is a tremendous opportunity for corporate brand managers," noted Pasco Beverage Company Chief Operating Officer John C. Minton. "That’s a population that has more than doubled in less than 15 years and a market segment that purchases 70 per cent of the drinks and punches sold in the U.S. – two solid reasons why we are very excited about our new nectar’s.

"Nectar’s are particularly popular with young people and children," Minton noted. "Half of all children in the U.S. under 21 are Hispanic and the median age of the Hispanic population is 10 years younger than the general population – more facts favoring our new products."

Pasco Beverage Company is the leading private label juice and juice beverage supplier in North America. The company has operations here, Chicago and Fontana, California. For more information, visit www.PascoBeverage.com or call 800-243-3761.

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