LEWISVILLE, Texas, November 15, 2005 - OrderDog (TM), Inc., a technology-based company that provides neutral and secure third party business-to-business services to increase supply chain efficiencies in the natural products industry, continues to keep their long-held commitment of making retailers more efficient by enhancing their retailer services. In addition to experiencing record-number sales of their newest retail tool, the Next Generation iPOS (TM), OrderDog has recently added NPIcenter's daily news link to their retailer home page, enabling retailers to stay abreast of the latest product and industry news.

"We're in the business of helping our retailers and in addition to providing them with the latest user-friendly tools, another important component is making sure that they have the most current industry information," reports Richard MacKillop, CEO and co-founder of OrderDog, Inc. "The more informed retailers can be, the more they will be able to focus on increasing customer efficiencies."

OrderDog has seen rapid growth in the Next Generation iPOS, a revamped version of OrderDog's proven point-of-sale system. In the first three quarters of 2005, OrderDog has integrated more than 50 systems into retail outlets nationwide. The presumed industry average is between 25-30 sales. The Next Generation iPOS includes increased capabilities, a more user-friendly interface and costs about half as much as competing systems. It was designed to further simplify and enhance the technology and functions of the sales process by expanding upon features specifically useful to independent retailers.
 
OrderDog's newfound alignment with NPIcenter, www.npicenter.com, the leading global online information resource for professionals in the nutraceutical, nutritional, dietary supplement, cosmetic, and food industries, allows retailers to have easy-access to the most recent product and industry news when they log in to place orders, view sales figures or perform other ordering business. Providing a central location for retailers to carry out business duties and stay informed of the latest products, trends and news will increase efficiencies and help them better meet customer needs.

OrderDog, Inc., www.orderdog.com, is a web-based system that enables manufacturers and retailers to connect online 24 hours a day to order and sell goods. Servicing over 1,400 retailers and 250 suppliers across the United States, Puerto Rico and the Caribbean, OrderDog has proven to be the industry's foremost expert on supply chain solutions. OrderDog holds Nutrition Business Journal's 2004 silver growth in small companies award and the 2004 product merit award for their time-saving inventory tool, the iPAL (TM) scanner.

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