Bloomingdale, IL (January 16, 2006) – In 2005, NOW became the # 1 selling brand into independent health food stores according to OrderDog, the electronic inventory and order management company.

OrderDog confirmed that NOW outsold every other single brand by 15% in units in electronic orders OrderDog processed in 2005.  NOW's business via OrderDog increased by 66% in 2005, more than doubling the growth of the # 2 brand, and reflecting an overall increase in NOW electronic ordering.  It shows the strength of NOW sales and growth in independent stores because OrderDog is primarily used by independent health food stores.
 
In 2005, NOW increased overall domestic sales by over 12%.  NOW's industry-best growth rate among large supplement suppliers has also been a result of independent health food stores need for a competitive, protected brand against mass market brands and retailers.  Every business day, NOW typically gains several new store accounts. Independent health food stores are recognizing the quality and value that NOW offers for their customers when choosing to add the NOW brand.
 
“Having grown tremendously over the past 20 years, NOW is truly indebted to our customers,” said Dan Richard, Sales Director.   “We realize that independent health food stores are the backbone of the entire health food channel and that they have made the difference in NOW's growth.”

NOW Health Group (www.nowfoods.com) is a family owned and operated natural products manufacturer/distributor with a 35-year legacy of providing high quality nutritional supplements at economical prices.  The A-rated GMP certified facility boasts state of the art manufacturing capabilities. NOW maintains a Wet Lab and an Analytical Lab with industry leading analytical methods to assure ingredient identity and potency, as well as a Microbiology Lab to test for contaminants. The Richards' family pledge is "underlying NOW's commitment to quality is our commitment to you - to provide the best products available at a reasonable price and, thereby, play a meaningful role in the quality and extension of human life."  NOW is proving that high quality doesn’t have to equal high prices.

-END-

Suzanne Shelton 847-676-4337    
Suzanne@SheltonGroupPR.com