PROVO, Utah, June 22, 2005 /PRNewswire-FirstCall via COMTEX/ -- Pharmanex, a division of Nu Skin Enterprises, Inc. (NUS), announced today the launch of the Pharmanex(R) Product Regimen Optimizer, an easy-to-use Web-based tool that integrates decades of nutritional and scientific expertise to provide customers the ability to develop their own optimal Pharmanex supplement regimen.
 
"The Pharmanex Product Regimen Optimizer will give our distributors a tool to recommend Pharmanex supplements to their customers," said Pharmanex President Joe Chang, Ph.D. "Additionally, the Pharmanex Product Regimen Optimizer will help our sales representatives improve the customer experience and customer satisfaction, thus improving overall loyalty to the Pharmanex brand."

The Pharmanex(R) Product Regimen Optimizer asks Web site visitors a series of questions related to their personal health goals, lifestyle habits and supplement-taking preferences. Once the questions are completed, the Pharmanex(R) Product Regimen Optimizer integrates nutritional and scientific information to give the user personalized Pharmanex supplement recommendations they may take to receive their desired results.

Along with supplement recommendations, the Pharmanex(R) Product Regimen Optimizer provides users with the reasoning behind each product recommendation and key beneficial ingredients in each product.

To access the Pharmanex(R) Product Regimen Optimizer, visit www.pharmanex.com.

About Pharmanex

Pharmanex, a Nu Skin Enterprises company, applies pharmaceutical processes and scientific measurement to create nutritional supplements in 40 markets worldwide. Pharmanex(R) products are sold direct to the consumer through the Internet and a network of independent distributors. For more information, go to www.pharmanex.com.

About Nu Skin Enterprises

Nu Skin Enterprises, Inc. is a global direct selling company operating in 40 markets throughout Asia, the Americas and Europe. The company markets premium quality personal care products under the Nu Skin(R) brand, science-based nutritional supplements under the Pharmanex(R) brand, and technology based products and services under the Big Planet(R) brand. Nu Skin Enterprises' press releases are available online at www.nuskinenterprises.com.

Please note: This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 that represent the company's current expectations and beliefs, including, among other things, strategic initiatives. The forward-looking statements and related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to, any inability of our strategic initiatives to generate interest among distributors and customers and generate sponsoring and selling activities on a sustained basis. The forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission, including the company's Annual Report on Form 10-K filed on March 15, 2005 and Quarterly Report on Form 10-Q filed on May 10, 2005. The forward-looking statements set forth the company's beliefs as of the date of this release, and the company assumes no duty to update the forward-looking statements contained in this release to reflect any change.