Bloomingdale, IL (July  7, 2005) – NOW Foods announces their special events for the NNFA Show (July 15-17, 2005) in Las Vegas, all of which underscore the company’s commitment to quality and education. 

On Friday, July 15th 5:45-6:45 p.m. Dr. Michael Lelah, NOW Foods Technical Director, will present "Elements of Quality: What You Need To Know" in Venetian meeting room # 505.   Attendees will learn how to identify product quality, the different elements comprising a quality product, and how to assess them as part of a purchase decision.

Saturday July 16, 8:45-9:45 a.m. - Neil Levin, C.C.N., D.A.N.L.A., Truth Advocate, NOW Foods  and Marcia Zimmerman, Author & Educator, will present "Resolving The Vitamin E Controversy" in Venetian meeting room # 603. Neil and Marcia will discuss what retailers need to know in order to assure their customers about Vitamin E’s safety and efficacy.  They will discuss the flaws in the highly publicized articles claiming this beneficial vitamin is unhealthy.

In addition, NOW will host a book signing on Sunday July 17. From 1:00 – 2:00 p.m. Marcia Zimmerman will be at NOW’s booth # 307 to sign copies of her popular book "The Anti-Aging Solution: 5 Simple Steps to Looking and Feeling Young."

Attendees can take advantage of NOW’s 15% off line drive, available tonly o retailers who place orders at the booth (#307) during show hours. While at the booth, see a demonstration of a HPLC (High Performance Liquid Chromatography) instrument used to verify the active constituents and purity of many of the company’s ingredients, illustrating how this and other instruments are used in a GMP certified manufacturing facility to insure product quality.

NOW Foods (www.nowfoods.com) is a family owned and operated natural products manufacturer/distributor with a 35-year legacy of providing high quality nutritional supplements at affordable prices. Their A-rated GMP certified facility boasts state-of-the-art manufacturing capabilities. NOW maintains a Wet Lab and an Analytical Lab to assure ingredient identity and potency, as well as a Microbiological Lab to test for microbiological contaminants. NOW employs one of the finest teams of product quality experts in the supplements industry. They conduct specialized tests, analyses and inspections that allow the company to offer superior products that surpass every possible independent test. The Richard’s family pledge is "underlying NOW's commitment to quality is our commitment to you - to provide the best products available at a reasonable price and, thereby, play a meaningful role in the quality and extension of human life." For more information visit www.nowfoods.com 

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NNFA Show Booth # 307 

For more information:
Suzanne Shelton
847-676-4337     
Suzanne@SheltonGroupPR.com