Watsonville, California (March 22, 2004) Nordic Naturals, Inc. reported today that the company received three important product awards in 2003. “We are grateful that our products receive recognition from independent organizations,” said Joar Opheim, CEO of Nordic Naturals. “We have spent many years developing fish oil products with exceptional quality and taste and we are thankful that our efforts are appreciated within the industry.” The company also offers a heavy metal detoxification product that picked up a “top new product award” for its category.

A list of the 2003 awards follows.

1. First Place Award for Detox Formula
Category: Detoxification/Digestive Health
Second Place Award for Omega Woman
Category: Women’s Health
Health Products Business (Cygnus Business Media)
2003 Top New Product Awards – selected by natural health retailers nationwide
Awards were presented at Natural Products Expo West 2004, Anaheim, California

2. Product Merit Award
2003 Business Achievement Awards
Nutrition Business Journal (New Hope Media)
Recognizing innovation, creativity and market penetration in new products in the nutrition industry. The industry publication cited that the company “uses only non-endangered fish species from Norwegian waters and that the company had received a Gold Medal award from the American Tasting Institute.
Award will be presented at the NBJ Newport Summit in San Diego in July 2004

3. 2003 Gold Medal Award for Best Tasting Cod Liver Oil
American Tasting Institute (Quality Institute International)
Award was presented to the company in February 2003

Adds Joar, “Our mission is to provide people of all ages with the purest and freshest omega oils with exceptional taste and delivery options to maintain optimum cellular health. Our responsibility and commitment is to continue improving product quality and efficacy in the years to come.” Nordic Naturals is a leading manufacturer and provider of omega 3 essential fatty acids in the dietary supplement and medical industries.

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