Nordic Naturals Offers “Essential” Information on Essential Fatty Acids
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 Watsonville, California (March 1, 2002) Nordic Naturals Inc., manufacturers of omega-3 fatty acids in fish oils, announces the release of two critical publications on essential fatty acids: Essential Fatty Acids: Omega-3/Omega-6 Clinical Handbook and the Nordic Natural Training Manual for Retailers. The two publications are available from Nordic Naturals at no cost for retailers, press personnel and healthcare professionals by calling 800.662.2544. “The Clinical Handbook represents a one-of-a-kind publication in clear and concise format for understanding EFA’s”, says Joar Opheim, founder and president of Nordic Naturals. The handbook contains these important components:
    • A full monograph on essential fatty acids
    • The metabolic pathways of omega-3 and omega-6 fatty acids
    • Discussion of clinical signs of deficiencies including a breakdown of both omega-3 and omega-6
    • A listing of omega-3 fatty acid benefits supported by research
    • Important information on GLA and the balancing of omega-6 fatty acids
    • Recommendations for adding omega-3 fatty acids to the diet including potencies,br> • Discussion of fish and flaxseed as sources of EFAs.
    • Notes from clinical studies
    • Glossary and references
The Nordic Natural Training Manual for Retailers is a premier guide for assisting retailers and practitioners for selling and marketing the Ultimate Omega line. Lauren Clardy, director of marketing at Nordic, says “Not only did we want to take the guesswork out of understanding EFAs and all the latest research/information, we wanted to make sure that buyers understood the importance of manufacturing standards associated with fish oils with regards to purity and freshness. Because of this, the link between efficacy and quality is more important than ever.” The training manual provides in depth discussion on all aspects of the company, its products and manufacturing processes. Retailers will particularly like the “Professional and Retail Formula Chart” as an easy-to-use reference for understanding each formula. It includes ingredients, ratio of DHA and EPA, total omega count, fish source, flavor (strawberry, lemon, etc.) and delineation of age group. “We’ve added important product differentiation advantages and a recommended reading list to further aid the buyer in helping consumers make important choices about their purchases,” notes Lauren.

Nordic Naturals, Inc., well known for both its retail line of omega-3 fatty acids and its professional line for health care practitioners, includes education and research on the use of fish oils as an important part of its mission. Nordic Naturals products are currently being used in 7 unsolicited research projects including Harvard University and Georgetown University to determine potential uses of omega-3 fatty acids in ADHD, postpartum depression and Apraxia.

Nordic Naturals will be exhibiting at Natural Products Expo West in Anaheim, California on March 8 through the 10th at booth number 2854. During the exposition, the company is sponsoring the Robert Crayhon seminar scheduled for Saturday, March 9th at 12 noon.

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Joar Opheim is available for comment or an interview by calling 831.724.6200.

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