Nestle looks to health products


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The Japan Times reports that Nestle Japan Holding Ltd. is preparing to move further towards nutritional products.

In February of 2001, Nestle formed a 50:50 joint venture with Snow Brand, and the venture's first product LC1 yogurt launched in early 2002. More products promoting a healthy lifestyle are expected in the near future.

Both Nestle and Snow Brand have been fighting negative publicity. With Snow Brand, it was a product linked food poisoning outbreak and with Nestle, the issue involved reformulation of unsold coffee products.

 

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