DALLAS, Nov 16, 2005 (BUSINESS WIRE) -- Natural Health Trends Corp. (NASDAQ NMS: BHIP), an international direct-selling company, announced today that it has promoted Paul Rogers to the newly created position of President of Lexxus International from Vice President of Sales and Marketing responsible for distributor-base growth and international expansion.

Paul Rogers, age 39, began his career in this industry with Excel Communications as an independent distributor. From there, he helped to launch a start-up network marketing company Journey, becoming one of its top distributors. He was later National Sales Trainer for California-based Netwireless, and then Regional Sales Manager of Dallas-based Bearcom.

Recognized as having a great ability to build strong, top-producing teams, Paul was recruited to launch an e-commerce network marketing company called NuEWorld.com - a business model unlike any other in the industry at that time. When the Company's Lexxus International division acquired NuEWorld.com, Paul stayed on as part of the Natural Health Trends team.

Robert H. Hesse, interim CEO of Natural Health Trends, said, "Paul is committed to continuing our organization's dynamic growth plans and further expanding the company's immediate-impact, life-enhancing product portfolio. Since joining Lexxus International, Paul has not only focused on North American growth but he has also become the most visible face of Lexxus as he travels into every market around the world building relationships with top income earners, individual distributors and customers. We expect him to be an integral part of the Company's future successes and to provide stability among our distributors."

Rogers said, "I have been a leader in the network marketing industry for more than a decade, and as President of the Lexxus International Division, I will be able to take my vision for Lexxus International around the world as the company expands into new markets. I look forward to my expanded duties."

Natural Health Trends Corp. is an international direct-selling company operating in more than 30 markets throughout Asia, North America, Eastern Europe and Latin America. The Company markets premium quality personal care products under the Lexxus brand and markets its nutritional supplement products under the Kaire brand. Additional information can be found on the Company's website, and management encourages interested parties to register for updated corporate information via e-mail on the Company's homepage, www.naturalhealthtrendscorp.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 -- Forward-looking statements in this release do not constitute guarantees of future performance. Such forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. Such statements may relate, among other things, to our relationship with our distributors; our need to continually recruit new distributors; our internal controls and accounting methods that may require further modification; regulatory matters governing our products and network marketing system; our ability to recruit and maintain key management; adverse publicity associated with our products or direct selling organizations; product liability claims; our reliance on outside manufacturers; risks associated with operating internationally, including foreign exchange risks; product concentration; dependence on increased penetration of existing markets; the competitive nature of our business; and our ability to generate sufficient cash to operate and expand our business. For a more detailed discussion of the risks and uncertainties of our business, please refer to our Annual Report on Form 10-K for the fiscal year ended December 31, 2004 filed with the Securities and Exchange Commission. We assume no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.