July 1st, 2005, Venice, Fla. - Living Naturally, a provider of technology and marketing solutions to the natural product industry, announced major upgrades to their turn-key web site program - Web Genius. The upgrades include real time online merchant account support, automated shipping and sales tax calculations, an online Shopping List capability, an electronic product catalog management module, and the integration of Delicious Living Online, an online content service from New Hope Natural Media.

"Internet retailing is quickly becoming a cornerstone strategy for brick and mortar retailers, as studies are consistently validating that consumers research online first, then buy in the store" said Living Naturally CEO, David Knaggs. "Multi-channel shoppers also spend more than twice as much as strictly online or strictly in-store shoppers. This release of these new functions and our expanded content service is part of our ongoing effort to provide independent retailers with the same online capabilities that the largest national retail chains currently enjoy."

Living Naturally and New Hope Natural Media have partnered to integrate Delicious Living Online into the Web Genius system. All issues of Delicious Living print magazine dating back to 2000 are now integrated directly into the Living Naturally Web Genius programs. "We believe this service will add value for retailers to both Web Genius and to our own eMedia offerings," said Scott Owen, Sr. VP, New Hope Publishing. "We look forward to working with Living Naturally to deliver eMedia solutions to our industry."

"The beauty of our Web Genius Premium and Platinum service is that we can provide several different configurations to fit an independent stores' budget, personnel and marketing strategies," says Tracy Fryer, Vice President of Finance and Administration. "When a new customer joins our network, we take the time to understand their specific objectives and match them with a solution that fits their operational constraints and their customers' shopping habits. In many cases, this means starting a new customer at a certain level, and then adding new features as they fully integrate their online presence into regular day to day operations".

About Living Naturally
Living Naturally is a leading provider of marketing and technology solutions to the North American natural health industry. Formed in 1999 to service the needs of retailers and suppliers, the company has established itself at the forefront of innovative solutions for the industry. The company currently serves over 1,500 retailers and suppliers and works with a number of strategic partners including United Natural Foods, Danny Wells & Associates, Natural Partners, ASI Business Solutions, and New Hope Natural Media. Living Naturally will continue to execute its unique business model to deliver a full range of retail and supply side solutions to the industry. Visit www.livingnaturally.com for more information.

Lisa Peifer, Marketing Programs Manager
Phone: (941) 480-1910 x1611

Email: lpeifer@livingnaturally.com