Los Angeles, CA, May 9, 2006 – Jarrow Formulas, Inc., a nutrition industry pioneer headquartered in Los Angeles, CA, has been awarded Frost & Sullivan’s 2005 Product Line Leadership of the Year Award for offering the most comprehensive and innovative product portfolio across all health categories in dietary supplements.

Jarrow Formulas introduced 50 innovative formulas in 2004, most notably Ester Carnitine™ GPLC, for cardiovascular and peripheral circulatory health; Flax Essence™, a flax lignan formulation for hormonal balance, cellular support and prostate health; and BroccoMax with SGS™ (sulforaphane glucosinolate), an anticancer compound extracted from broccoli seeds. Additionally, Jarrow Formulas has recently launched an exclusive line of premium pomegranate dietary supplements, most notably PomGuard™, which offers greater bioavailability than other pomegranate supplements because it contains specially fermented and dried pomegranate juice and Fem Dophilus™, the only oral probiotic clinically documented to restore and maintain a healthy vaginal flora and reduces the risk of urogenital infections.

Jarrow Formulas has also differentiated itself by not hesitating to “upformulate” its products. For example, Ultra Bone-Up®, a flagship product, was recently upformulated to include increased Vitamin D3, MK-7, SDG lignans from flaxseed, Methyl B-12, MSM and Curcumin. Ultra Bone-Up is the complete nutritional regimen for bones and joints that features Australian bovine bone hydroxyapatite, the most effective source of calcium available.

“We have the premier product development team in the industry,” says Mark Becker, Director Advertising/Communications for Jarrow Formulas. “Jarrow Rogovin (President), Sid Shastri, M.Sc. (VP Product Development), Peilin Guo, MS, RD (VP, Functional Foods), Dallas Clouatre, Ph.D (consultant), and Kevin Connolly, Ph.D (Director, Scientific Affairs) understand today’s pressing health issues. And they work very closely with researchers and leaders in the scientific community worldwide to bring the most innovative products to the marketplace.”

Each year, Frost & Sullivan’s Product Line Leadership of the Year Award is presented to a company that has demonstrated the most insight into customer needs and product demands. Jarrow Formulas optimized its product line by leveraging products with the various price, performance, and feature points required by the market.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.

Jarrow Formulas, Inc. is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988.  The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America.  The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations.  Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

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