Jamieson Laboratories, Canada's most trusted and respected manufacturer of advanced health products, today unveiled 360 Pure - the company's commitment to product quality, safety and purity. The ground-breaking protocol represents the most comprehensive quality-assurance program in Canada's nutritional-supplements industry and reinforces Jamieson's 85-year leadership as Canada's number-one vitamin company.

"Jamieson Laboratories has always led the way in innovation and excellence with its premium products," said Vic Neufeld, President and CEO,
Jamieson Laboratories. "The proprietary 360 Pure promise reinforces the company's goal to provide consumers with the best vitamin and mineral formulas they can buy, which is why we are Canada's most trusted brand. 360 Pure is more relevant today than ever before."

The 360 Pure seal of assurance brings Jamieson's long-standing commitment to safety, potency and purity - consumers' three key concerns - into the public domain. To achieve this elevated level of excellence, each Jamieson product undergoes a minimum of 360 individual quality-control steps that begin with raw materials. "We select ingredients as much for what they contain as for what they don't - where and how they are grown, harvested and processed. Jamieson uses only the highest-calibre materials of clearly defined origin, supported by full documentation," says Gary Leong, Jamieson Laboratories' Vice President, Scientific & Technical Affairs.

Within the 360 Pure chain of custody, Jamieson conducts numerous impurity tests and maintains exacting production standards at its state-of-the-art facility, safeguarding the purity and potency of every formulation. "The 360 Pure promise includes hundreds of protocols. Not only are we vigilant about the steps we take internally," Leong adds, "but Jamieson now extends these standards to all our suppliers and partners."

360 Pure helps raise the bar for the industry and will benefit consumers everywhere. "Today's consumers are faced with unprecedented choice in the nutritional supplement category and it's important for consumers to select products from companies and sources they know and trust," said Judy Blatman, Senior Vice President of Communications, the Council for Responsible Nutrition. "Jamieson's 360 Pure demonstrates the company's assurance to produce high-quality products and underscores its commitment to consumers."

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360 Pure quality assurance protocols include:

The finest raw materials
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Jamieson's comprehensive selection process ensures that only the purest materials from the world's finest resources are used in each formulation.

Absolute clinical purity - guaranteed

All raw materials are tested, tracked, checked and monitored through a rigorous chain of custody. Representative samples are screened for impurities - heavy metals, pesticides, solvents and microbiological contaminants, to name a few - before being certified for use.

Consistent, active potency

Jamieson analyses ingredients for uniformity and nutritional bioavailability. Technicians protect product potency by using alcohol- and solvent-free extraction and dry-compression tableting procedures, all of which prevent dilution and contamination.

Smart manufacturing

During manufacturing, airflow controls prevent cross-contamination. Equipment scales, mixers, tableting machines, coating equipment and analytical devices receive rigorous cleaning. Routine calibration and diagnostic tests ensure the precision of manufacturing equipment. Small, carefully controlled manufacturing batches ensure the freshest formulations on the market.

About the Council for Responsible Nutrition

Based in Washington, D.C. and founded in 1973, the Council for Responsible Nutrition (CRN) is the leading trade association in the U.S.
representing dietary supplement industry ingredient suppliers and manufacturers. CRN members adhere to a code of ethics and manufacture dietary supplements to high quality standards under good manufacturing practices.

About Jamieson Laboratories

Established in 1922, Jamieson Laboratories is Canada's largest manufacturer and distributor of advanced natural health care products and a
world-leading innovator in the development of proprietary formulas. All Jamieson products are produced at the company's state-of-the-art manufacturing laboratories in Windsor, Ontario. Jamieson products are exported to more than 50 countries including the United States, China, Japan, Hong Kong, Korea and Singapore. For more information, visit www.jamiesonvitamins.com or call 1-800-265-5088.