Eden Prairie, MN – Humanetics Corporation today announced that is has launched a consumer awareness and public relations campaign for 7-Keto®.  To kick off this effort, a news video release featuring its key non-stimulant, thermogenic weight loss ingredient, 7-Keto, has been simulcast to over 800 network affiliate, cable and local independent stations in the United States.  It is expected to be seen by millions of consumers across the United States over the next three months and raise awareness of 7-Keto as a natural and effective weight loss ingredient.

Highlights include coverage of Dr. John Zenk, Chief Medical Officer of Humanetics Corporation, speaking at the 2nd Annual World Obesity and Weight Loss Congress in Washington, D.C. where worldwide experts recently convened to share research addressing the growing obesity epidemic.  Dr. Zenk presented 7-Keto as one of the few weight loss ingredients that possess solid published science to support both safety as well as efficacy.  Also reviewed were clinical studies, mechanism of action and data showing that 7-Keto produces three times greater weight loss than diet and exercise alone.  In addition, 7-Keto was one of the few ingredients to receive a four star rating from an independent assessment reviewing the safety and efficacy of weight loss ingredients.

The video further goes on to discuss age-related weight gain and slowing metabolism, why diets fail and how supplementing with 7-Keto offers consumers a natural and effective way to lose weight in conjunction with a balanced diet and regular exercise.  “This video news release, in conjunction with the World Obesity & Weight Loss Congress, will certainly shine a light on the health epidemic facing this country,” says Scott Steil, Vice President Sales & Marketing, Humanetics Corporation.  “As we continue to strengthen the 7-Keto brand, educating consumers about our world class efficacy and safety is paramount.  Humanetics is committed to supporting our key marketing customers by investing in programs to drive consumer awareness and increase understanding of how 7-Keto can maximize weight loss associated with diet and exercise.”

About Humanetics Corporation
Founded in 1988, Humanetics Corporation is a privately held corporation focused on providing proprietary, science-based solutions to consumer health and aging concerns. Humanetics Corporation markets 7-Keto® for weight loss, MicroLactin® for inflammation and joint health and Inzitol™ for glucose transport and creatine uptake by muscle cells.  For more information about Humanetics Corporation and to view the 7-Keto Video News Release, visit www.humaneticscorp.com.