SAN CLEMENTE, CA, March, 17, 2005 - Hero Nutritional Products, makers of Yummi® Bears®, has launched Yummi Blast, a line of nutrition boosters for children that can be mixed with 8 ounces of water to create a nutritional drink or eaten straight from the package, similar to a pixie stick. Yummi Blast are available in five formulas including Multi-Vitamin, Vitamin C, Whole Food Concentrate, Probiotic and Immune at health and natural food stores in boxes of 15 sticks.

"Yummi Blast offers kids variety in how they can take their daily vitamins. They can either mix it with water or pour it directly onto their tongue depending on what they want that day," stated James Studer, vice president of marketing and sales, Hero Nutritional Products.  "Yummi Blast features a unique dual delivery system that is not seen elsewhere within the natural products industry and when mixed with water, Yummi Blast provides a healthy alternative to sugary sports drinks."

Multi-Vitamin Yummi Blast contains 100 percent of the United States Recommended Daily Allowance of vitamins A, C, D, B6, B12, Thiamin, Riboflavin and Niacin and comes in a sour apple flavor.  Immune Formula Yummi Blast contains 100 mg of ImmunoLin®, a natural, concentrated source of immunoglobulin and other immuno-proteins that help the body's immune system defend against infection and illness.  Immune Formula Yummi Blast comes in a vanilla/strawberry/chocolate flavor. Probiotic Formula Yummi Blast includes 100 mg of various probiotics including L. Acidophilus and Streptococcus Thermophilus to maintain digestive health.  Probiotic Formula Yummi Blast comes in a vanilla / strawberry / chocolate flavor. Whole Food Concentrate Yummi Blast includes 100 mg of whole food concentrates, providing additional vitamins and minerals for children who are not consuming enough fruits and vegetables as part of their daily diet, as well as 100 percent of the Recommended Daily Allowance of vitamins A, C and E.  Whole Food Concentrate Yummi Blast are available in a fruit punch flavor.  Vitamin C Yummi Blast contains 750 mg of vitamin C and 100 mg of whole food concentrates and comes in an orange flavor.

Hero Nutritional Products produces a variety of nutritional supplements for children, tweens, adults and pets.  Established in 1996, Hero has maintained a leading position in the children¹s vitamin and supplement category since 1997.  The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes.  Additionally, Hero has launched A Breed Above�, an all-natural line of pet care products.
            
Hero's first product line, Yummi® Bears®, is the #1 children's vitamin line in units sold in the natural products industry, and the first all-natural gummy vitamin products.  Yummi Bears are available in the following formulas: Multi-Vitamin & Mineral®; Whole Foods plus Antioxidants®; Vitamin C®; Echinacea plus Vitamin C & Zinc®; Fiber®; Vegetarian Multi-Vitamin & Mineral®; Vegetarian Calcium with Vitamin D®; ChildBright®; and Sourz Bears and Gworms. Yummi Bears are currently distributed in more than 90 percent of the nation¹s health and natural food outlets, representing five of the top 10 selling children's vitamin products and commanding more than 24 percent of gross sales volume in the children's multi-vitamin category.

For samples please contact Courtney Jacobs at Integrated Marketing Group,
801-538-0777 ext. 102 or courtneyj@imgbranding.com or visit Hero Nutritional Products at booth #1516 at Expo West.

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Press Contact:
Courtney Jacobs
Integrated Marketing Group
P: 801-538-0777 ext. 102
courtneyj@imgbranding.com