Sweet Success Enterprises Inc. (Pink Sheets OTC: SWTS) announced today that Thomas Colbourn, with more than three decades of product development and executive experience, has joined the Company as the new director of product supply.

Colbourn, of Austin, TX, spent more than a decade as a plant and operations manager at Frito-Lay Inc., a Pepsico (NYSE: PEP) company, and six years as manager of a 400-employee plant for Kraft Foods/Capri Sun Inc., a division of Altria (NYSE: MO). His career includes extensive background in product engineering and manufacturing. He was most recently vice president of manufacturing development for Elan Nutrition, a Grand Rapids, MI. based private-label manufacturer of nutrition food bars.

At Sweet Success he will oversee product supply from manufacturing through customer distribution.

"I am excited to be a part of the rollout of the new products the company is developing and planning to roll out in the rapidly expanding health and nutritional segment of the food and beverage industry," said Colbourn.

The Company recently introduced its Sweet Success Complete Fuel(TM) dairy based health shake to limited markets and is developing an expanded line of nutritious juice and non-dairy rice-protein based beverages.

"Tom was the ideal candidate to join the Sweet Success team of top professionals and help smoothly integrate our products into the marketplace," said Bill Gallagher, Sweet Success Chairman and CEO.

San Antonio-based Sweet Success Enterprises Inc. acquired the Sweet Success brand in 2002, including all formulas, copyrights, trademarks, records and research. The Company has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious beverages. Its new Sweet Success Complete Fuel(TM) is now available in a limited number of stores and contains state-of-the-art ingredients like Aktivated Barley(TM) for endurance, ground flax to provide omega-3 fatty acids for heart health, and guarana for a natural energy boost. Additional products are expected to be introduced over the next few months.

The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that the ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.