LAS VEGAS--Virgo Publishing announced Joe Theismann, ESPN’s Monday Night Football Analyst and football great, will present the keynote at SupplySide West 2006 on Oct. 19 at The Venetian and Sands Expo. The keynote address is co-sponsored by BASF and Natural Products INSIDER magazine.

"BASF is pleased to sponsor Joe Theismann as the keynote speaker for SupplySide West 2006," said Emile Henein, Industry Manager, Dietary Supplements, for BASF in North America. "Joe's message will focus on having a 'game plan' for success, and in the dietary supplement industry--just as in football--you need a strong team to win."

Theismann will discuss his “Game Plan for Success”, which outlines the game plan that brought him success both on and off the football field. Former National Football League Most Valuable Player quarterback and Super Bowl champion, he will reveal his “Game Plan for Success” by drawing parallels between winning in football and in business. Theismann will focus on how to succeed under pressure and adapt quickly to unexpected situations.

SupplySide West is the world's largest event for healthy and innovative ingredients with an exhibit hall comprised of more than 850 booths. SupplySide West will take place Oct. 18 to 20 at The Venetian and The Sands Expo in Las Vegas. Information is available at www.supplysideshow.com or by calling Virgo Publishing at (800) 454-5760.

About BASF - The Chemical Company

We don't make a lot of the products you buy. We make a lot of the products you buy better.® BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs about 16,000 people in North America and had sales of approximately $11.3 billion in 2005. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s intelligent system solutions and high-value products help its customers to be more successful.

BASF develops new technologies and uses them to open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 94,000 employees and posted sales of more than €42.7 billion (approximately $50.4 billion) in 2005. Further information on BASF is available on the Internet at www.basf.com.

About SupplySide West and Virgo Publishing
SupplySide West is a three-day event offering industry executives the opportunity to learn about the latest innovative and healthy ingredients, meet new vendors and formulators in the 850+ booth exhibit hall, and source ingredients, packaging, labeling and private-label manufacturing services in one location.

Virgo Publishing produces the SupplySide Trade Shows and Conferences, the Focus on the Future Executive Conference and Retreat, the online training Web site nutrilearn.com, and publishes Natural Products INSIDER, Food Product Design and Natural Products Marketplace (formerly HSR: Health Supplement Retailer) magazines.

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