IMG President to Speak on Natural Products Branding and Marketing Issues

SALT LAKE CITY, February 22, 2005 - Jeff Hilton, president and partner of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, will speak twice at Natural Products Expo West tradeshow and conference, March 17-20, 2005, at the Anaheim Convention Center in Anaheim, Calif. Hilton will co-present "Creating Brand Value for an Ingredient" on Thursday, March 17 from 4:30 to 5:45 p.m. in room 207A, as well as "From Inception to Marketplace: A Practical Guide for Taking Your Product to Market" on Friday, March 18 from 10:30 a.m. to 12 p.m. in room 207A.

"Ingredient branding is important in cultivating and maintaining manufacturer participation and loyalty, and is a unique process as compared to finished product branding," Hilton states. Hilton will be co-presenting "Creating Brand Value for an Ingredient" with Loretta Zapp, Ph.D., president and CEO of Oncology Sciences Corp, and developer of functional food ingredient company, Applied Food Sciences LLC.

Hilton's second presentation, "From Inception to Marketplace: A Practical Guide for Taking Your Product to Market", is a panel discussion on the detailed and strategic process of taking a product to market. "The marketing aspects of launching a product are becoming more complex as FDA and FTC regulation intensifies, new marketing strategies evolve, and the consumer landscape continues to shift," says Hilton. Hilton's co-presenters include:
Anthony Almada, BSc, MSc, Ivan Wasserman and Farah Ahmed.

Hilton has more than 25 years of broad-based business experience, including 14 years within the natural products industry. He has also been recognized by Advertising Age as one of America's Top 100 Marketers and has guided the national brand-building efforts of numerous recognized consumer products.
Through Hilton's leadership, IMG was the first agency in the United States to certify in the FTC Advertising Compliance Course. The course is designed to help professionals in the natural products industry achieve greater success in creating law-compliant advertising for dietary supplements.

Natural Products Expo West, www.expowest.com, is the largest natural products tradeshow in North America, spanning 250,000 square feet of exhibit space and attracting buyers from around the globe. This year's 25th annual tradeshow and conference will host more than 1,500 exhibitors and welcome over 36,000 attendees.

Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

For more information on Hilton's presentations, please contact Amanda Holty at 801.538.0777, ext. 106 or amandah@imgbranding.com.

# # #

Contact: Amanda Holty, PR Coordinator
801.538.0777, ext. 106
amandah@imgbranding.com