HOOD RIVER, OR (October 9, 2006) – Eat Well Be Well Foods, Inc. announces its products are now available at Kroger (KR) stores in select locations nationwide.  The great-tasting no sugar, no sugar alcohol products created by Eat Well Be Well Foods are designed for diabetics, pre-diabetics, and those struggling with their weight.  Most people are unaware that products with sugar alcohols cause the stomach upset (gas, cramping, bloating, diarrhea) that is commonly associated with reduced-sugar and sugar-free foods.  Eat Well Be Well Foods presents a healthier way of decreasing your sugar intake by offering products that contain slow-burning, complex carbohydrates and are always free of sugar alcohols.

All nine Eat Well Be Well products, including cereal, oatmeal, cereal bars and chocolate bars, are now available at Kroger stores. Eat Well Be Well Food’s mission is to provide genuinely healthy, sugar-free foods that assist in the management of diabetes, obesity and overall wellness. The company is dedicated to educating consumers about hidden sugars and sugar-alcohols found in everyday products.

Kroger’s corporate values directly correspond with Eat Well Be Well’s mission. Its primary corporate value is honesty – doing the right things and telling the truth.

“We believe partnering with Kroger is a great opportunity for mainstream America to experience the Eat Well Be Well family of products,” said Jim Keller, president of Eat Well Be Well Foods.  “It is an honor to work with a retailer that is focused on providing healthy food options, honest product information and education to those battling diabetes and obesity.”

Kroger hosts free diabetes, nutrition and educational programs at supermarkets nationwide, and serves as a regular participant in the America’s Walk for Diabetes. As part of its effort to educate consumers, Eat Well Be Well Foods works closely with members of the American Association of Diabetic Educators (AADE) and is a proud supporter of Juvenile Diabetes Research Foundation (JDRF), providing generous support for programs and services across the country.
 
Eat Well Be Well Foods is committed to partnering with food lovers everywhere to provide healthy foods free of the sugar and sugar alcohols that contribute to the disturbing statistics surrounding diabetes and obesity. These great tasting meals are formulated to really work and are priced to be healthy options for everyone. These products can be found in the specialty aisles at other principal stores, such as Albertson’s, Cub Foods, HEB, Super Target™ and Rite Aid.

About Kroger:
Headquartered in Cincinnati, Ohio, Kroger (KR) is one of the nation’s largest retail grocery chains. At the end of the first quarter of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,483 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 783 convenience stores, 423 fine jewelry stores, 593 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.

About Eat Well Be Well:
Eat Well Be Well Foods, Inc., headquartered in Hood River, OR, is the leading innovator, marketer and manufacturer of genuinely beneficial, great-tasting foods that assist in the prevention and management of diabetes and combat obesity. Eat Well Be Well cares deeply about the health and welfare of its customers and will continue to create products that taste great and really work. All Eat Well Be Well products are available at leading grocery, drug and health food stores nationwide, or online at www.eatwellbewell.com

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