HOOD RIVER, Ore., August 23, 2005 – Eat Well Be Well Foods, Inc. is off and running with new sugar- and sugar-alcohol-free products that will satisfy taste buds and meet the healthy eating standards of even the most discriminating consumers. Nine new products in all will hit the shelves of grocery, health and drug stores across the country in early September under the Eat Well Be Well brand. Products include whole grain cereal crunches, oatmeal, whole grain cereal bars and rich velvety chocolate bars. These great-tasting products, sure to appeal to children and adults alike, are a healthy alternative for families concerned about the prevention and management of diabetes and obesity.  Leading retailers such as King Soopers, Shop Rite, Shaws and Albertsons will be the first to carry this unique line. 

This new products launch is in step with EWBW’s commitment to partnering with food lovers to provide a reliable source for healthy foods free of the sugar and sugar-alcohols that help to drive the disturbing statistics surrounding diabetes and obesity.  If current trends continue, one in every three children born in the year 2000 will develop diabetes within their lifetime.  This is alarming when you consider diabetes is the fifth deadliest disease in the United States and that one third of the 18 million Americans who have diabetes don’t know they have the disease.

EWBW seeks to become the one company that diabetics, pre-diabetics and all food lovers, in general, can count on to assist them in managing blood glucose levels and maintaining a healthy body.  While other company’s sugar-free products contain sugar alcohols that cause digestive upset and can spike blood sugar levels, EWBW believes that building products around ingredients such as these is not in the consumer’s best interest.   “We believe that people should not have to suffer the effects of sugar alcohols in their quest to improve their health,” says Kevin Dalrymple, V.P. Sales of Eat Well Be Well Foods, Inc.  “We also understand that our products must taste great. Our customer’s peace of mind is our foremost concern.  We believe that no one should have to choose between the foods they need and the foods they love.”  

Eat Well Be Well Foods, Inc., headquartered in Hood River, Ore., is the leading innovator, marketer and manufacturer of genuinely beneficial, great-tasting foods that assist in the prevention and management of diabetes and combat obesity. EWBW cares deeply about the health and welfare of its customers and will continue to create products that taste great and really work.

For more information, please contact Kevin Dalrymple at (770) 474-9400, ext. 202 or kevind@eatwellbewell.com.

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Contact:         
Kevin Dalrymple
770-474-9400 ext. 202
kevind@eatwellbewell.com