Delicious, Low Fat Alternatives to Help Dogs Control Their Weight
 
Seattle, WA (March 30, 2005) – Blue Dog Bakery is giving their customers what they’ve been howling for – new six-pound Jumbo Size packages of their Premium, All Natural, Low Fat Peanut Butter & Molasses Dog Biscuits and their new assorted More Flavors dog biscuits.  The new size of these 2 favorite varieties offers economy pricing and the convenience of shopping less often, and they’re eco-friendly because they reduce packaging.  To maintain freshness, each 6-pound box contains 6 individually sealed 1-pound pouches.  Ideal for households with multiple dogs, the suggested price for the new 6-pound box is $11.99. 
 
Even though their packages of natural low-fat dog biscuits are growing in size, Blue Dog Bakery’s goal is to help their four-legged customers get smaller.  “Pet obesity is an epidemic in America,” says Margot Kenly, President of Blue Dog Bakery.   “Since treats are a very important behavior tool for handling pets, the answer isn’t to abolish them to address weight management, it is to make them less fattening and a healthy part of a well-balanced diet,” says Kenly.  The National Research Council, an arm of the National Academies, estimated in a study last fall that as many as 25 percent of pets in the Western world are obese.
 
Blue Dog Bakery researched dog nutrition and met with pet industry experts to create natural low-fat biscuits that are tasty, and that don’t contribute to obesity.  Made with the finest quality bakery ingredients, their Premium All Natural Low Fat Dog Biscuits are a nutritious part of a balanced diet.  There are no preservatives, artificial flavors, artificial colors or animal by-products in the biscuits –just healthy, nutritious, natural ingredients such as unbleached wheat flour, whole wheat flour, black-strap molasses, soy oil, rolled oats, non-fat milk, salt and whole eggs.  In addition to being natural and low-fat, Blue Dog Bakery’s crunchy biscuits are easily digested and help maintain strong teeth and fresh breath.
 
Blue Dog Bakery’s biscuits capitalize on the hottest trend in pet industry – natural food.  According to Natural Foods Merchandiser, sales of natural dog food products grew 23.7% from February 2003 to February 2004.  Another recent report by Packaged Facts titled The U.S. Market for Natural Pet Products, estimates that natural pet food racked up sales of approximately $375 million in 2004.
 
Blue Dog Bakery products can be fetched at hundreds of grocery, pet and natural food stores around the country.  To find a location or to get more information, please visit www.bluedogbakery.com , or call toll-free at 1-888-749-7229.

Contact: 
Katie LeBel,
207-563-7695