DEERFIELD, Ill., Oct. 7 /PRNewswire/ -- Pulse Nutrition Solutions Inc., a
subsidiary of Baxter International Inc. (NYSE: BAX), is set to unveil PULSE
water + nutrients supplements in 34 additional states* across the United
States. Baxter's plans for the PULSE product launch include staged regional
retail roll-out with full national distribution by mid-2003.
PULSE water + nutrients supplements provide meaningful amounts of
nutrients supported by scientific research in three targeted formulas and a
variety of flavors. They are the first dietary supplements of this type to be
developed and marketed by an established healthcare company.
"We are expanding the roll-out of PULSE water + nutrients because we know
we have a unique nutritional product that has gained great momentum in our
introductory markets with favorable feedback from retailers, consumers and
clinicians," said Karen King, president of Pulse Nutrition Solutions Inc.
"PULSE provides targeted health and wellness benefits to adults and Baby
Boomers by providing meaningful amounts of key nutrients and nutrient-related
ingredients -- such as soluble fiber, soy isoflavones, calcium, vitamin E,
selenium and more -- all carefully selected for their specific nutritional
benefits based on existing clinical evidence."
Baxter's entry into this market combines the company's expertise and
business experience in nutrition-based products with an understanding of how
to deliver nutrients to the body, backed by more than 70 years of bringing
healthcare products to market. With that experience and know-how, the PULSE
water + nutrients research and development team formulated the product with
proven nutrients in targeted formulas for Heart Health, Women's Health and
Men's Health.
MEANINGFUL AMOUNTS OF NUTRIENTS
"PULSE water + nutrients supplements are different because they don't have
token amounts of nutrients," said Judy Gerber, M.S., R.D., clinical manager
for Pulse Nutrition Solutions Inc. "PULSE products provide enough nutrients
to actually make a difference in a person's diet. These are products that
help people reach their dietary goals more easily. A scientific review
published this year in The Journal of the American Medical Association
supports the view that most people do not consume optimal amounts of all
vitamins by diet alone. It's difficult to get all the nutrients your body
needs all the time. That's why PULSE water + nutrients are so unique. PULSE
products are convenient, nutrient dense and come in a variety of flavors to
help promote health in targeted areas."
Gerber also cites a public opinion survey released this year by the
American Dietetic Association (ADA) that states that nearly 60 percent of
700 American adults surveyed pointed to lack of time and inconvenience as
major reasons for not focusing on proper nutrition and wellness.
THREE TARGETED FORMULAS
PULSE Heart Health Formula contains 25 percent of the recommended daily
value of dietary fiber (6 g of soluble fiber per serving), which helps
maintain cholesterol levels already within the normal range.** Other
ingredients include vitamin C (100 percent of the recommended daily value), an
antioxidant important in maintaining heart health, and selenium (25 percent of
the recommended daily value), which helps maintain normal heart function.**
PULSE Women's Health Formula contains nutrients and nutrient-related
ingredients that may help reduce symptoms associated with perimenopause and
menopause, help promote bone health and address other nutritional needs of
women.** Each serving provides 15 mg of soy isoflavones, which help to reduce
the occurrence of symptoms associated with menopause; calcium (38 percent of
the recommended daily value), magnesium (13 percent of the recommended daily
value) and vitamin D (100 percent of the recommended daily value), which help
promote bone health; vitamin B6 (250 percent of the recommended daily value),
which helps to keep the nervous system, blood and skin healthy; folic acid, an
important nutrient that helps support a healthy heart and blood vessels; and
vitamin B12, which supports folic acid metabolism.**
PULSE Men's Health Formula contains a blend of antioxidant nutrients and
nutrient-related ingredients designed to help maintain prostate health, heart
health and other nutritional needs of men.** It provides vitamins C
(100 percent of the recommended daily value) and E (80 percent of the
recommended daily value); selenium (54 percent of the recommended daily
value); and 15 mg of green tea catechins per serving.** Catechins have
antioxidant properties that are important in maintaining heart and prostate
health.
All PULSE supplements are low-calorie -- containing between 19 and
38 calories per 500-ml (16.9 ounce) bottle -- and come in a variety of
flavors. PULSE water + nutrients supplements are available in the water aisle
of grocery and drug stores.
ABOUT BAXTER
Baxter International Inc. is a global health care company that, through
its subsidiaries, provides critical therapies for people with life-threatening
conditions. Baxter's bioscience, medication delivery and renal products and
services are used to treat some of the most challenging medical conditions
including cancer, hemophilia, immune deficiencies, infectious diseases, kidney
disease and trauma. For more information, please visit http://www.baxter.com and
http://www.pulsenutrition.com .
PULSE is a trademark of Baxter International Inc.
*New States: Alabama, Arkansas, Colorado, Connecticut, Delaware, Florida,
Georgia, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts,
Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New
York, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South
Carolina, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wyoming
and Washington D.C. Introductory States: Arizona, Illinois, Nevada, New
Mexico, Wisconsin
**These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure or
prevent any disease.