Authenticity in Food & Drinks: New Insights Into Consumers' Attitudes & Behaviors
Consumers feel they are getting torn in all directions by time pressure. The antidote chosen by many is to 'reconnect with real authentic products’. These are products with a compelling brand narrative based on traditions, heritage and passion. In the US, the specialty market for food and drink was worth US$63.2 billion last year, and in Europe US$37.4 billion.
This is a unique consumer survey of key factors leading to the purchase of authentic products, segmented by demographic groupings. It includes in-depth analysis and insight into the underlying desire for authentic food and drink, quantitative data outlining the current and future value of the specialty food and drink market segments and detailed action points offering practical strategies based on the trends and insights analyzed in the report.
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